Top 3 Important E-Commerce Processes

Despite the fact that all online stores are unique and have a lot of specific features, there are some common mistakes that merchants can do. If an online store is comfortable for the owner it does not mean that it is comfortable for visitors, and the main problem is that personnel of the online store will not be able to evaluate it from the perspective of a potential buyer. To identify what is not convenient for buyers, you need to be a buyer. In this article we will review some important flows of an online store where various mistakes can take place and lead to loss of customers.

1. Registration and checkout procedure

Usually visitors don’t like to disclose the information about themselves, especially if they are at the stage of selection and are not ready to make a purchase yet. It is a huge mistake not to allow visitors to search and review the products without registration. With this approach, a lot of potential customers can be lost. Unregistered users should be able to select products and add them to a shopping cart. If a visitor leaves the online store when their shopping cart has some products, it is possible to offer them to complete the fast registration process to be able to return and not to lose the information. And in this case, it is reasonable to only ask for a username and e-mail otherwise the procedure will not be fast. The registration or creating an account may be mandatory only when a client is going to make a purchase.

The account creating procedure has to be organized carefully. Usually, it includes several steps and requires the visitors to perform certain actions: fill in some fields first and then, as a rule, they must go through the procedure of e-mail verification. All these steps can distract the customers and they can leave the online store without completing their purchases. A complicated checkout process may greatly increase the number of abandoned carts. What can be done here? There are some tips:

  • If some of the mandatory data can be determined automatically, like city or country, you don’t need to ask the visitors to fill in these fields. Use auto-filling features as much as possible.
  • Don’t ask for information that you are not going to use. For example, at the registration procedure many online stores ask for a date of birth, while this information is never used, and clients do not receive any congratulations.
  • Don’t include any additional costs on the last steps. The actual price, which includes shipping costs and all taxes, must be known at the stage of selection.
  • All popular payment methods should be available.
  • Allow your visitors to sign in to the online store through their social networking accounts.
  • At the checkout stage, do not bother the customer with additional information or questions. It is a big mistake to show the customer a banner with better product at a more attractive price. This will serve as a distraction factor and may make the customer not complete the purchase.

2. Navigation

In most cases, visitors are not familiar with the terminology and processes of online trading. When they search for something, the visitors don’t know that they use navigation and they are not really interested in that fact. Their main purpose is to find what they need as quickly as possible. When you optimize the navigation and search process in the online store, it is not the right way to take into account only extensions or plugins which help you to do this. Think about your customers first. There are many obvious searching criteria like sizes, colors, models and so on. But your clients search for products by parameters which are most important to them, and if they do not find the necessary features they just go away. Here are some ideas how you can expand your navigation criteria:

  • Add extra colors as attributes of products. It can be important for fashion online stores where women are the target audience.
  • Reviews navigation. A lot of visitors prefer to search through the products that have reviews.
  • Add specific product characteristics such as size, dimensions, shape.
  • A warranty period can be one of search options. For example, a visitor can search for a product with a warranty period of more than two years.
  • The ability of quick search for all the products at discounted prices.
  • The ability of quick search for new products or products that are expected to be available.

You can find a lot of ideas if you communicate with your customers and ask what criteria of search they need. One more important point is to identify the key words or names that your clients use to find the necessary products. It is a big mistake to use the developer or industrial names. The customers‘ language may be very different and have its own specifics.

3. Communication with Abandoned Carts Visitors

A lot of merchants forget to stay in touch with customers who visited the online store, added some product to the cart but in fact didn’t buy anything. It is a big mistake. Effective communication with such clients can help to increase sales, but only if this process is organized correctly. There are some tips:

  • Frequency of communication should be optimal. Don’t do it too often. You need to take into account the history of communication with your clients in order not to send SPAM messages.
  • It is possible to ask why the visitor did not complete the purchase. But it can only be done once, and the visitor has the right not to give an answer.
  • Inform your customers about the offers or products that are only interesting to them. You know what products each customer had in the cart, you can check their previous purchases and the product views history. It is enough to understand the zone of interest of your client and compose a personal e-mail with an appropriate offer for each customer.
  • If there are discounts for the products that were added to the abandoned carts, you should definitely inform your customers. They are more likely to buy what they wanted in that case.
  • After 2-3 attempts to bring the customer to the purchase, all selling communications should be stopped. It is dangerous to be intrusive.
  • It is necessary to monitor the percentage of abandoned carts. It should not increase, otherwise something is going wrong.

In fact, each process in the online store is important and influences its efficiency. Sometimes it is difficult to determine the degree of influence, but it is important to use all opportunities to increase sales. We hope some tips are useful for you.

Immobilienmakler Heidelberg

Makler Heidelberg

8 Ways to Expand Your Home Business Without Leaving the House

1. Double down on your online presence.

More than half of consumers — 59 percent to be exact — use Google in the hopes of finding a reliable, local business. Even if you’re running a one-person business, using a 5-year-old website and your personal network isn’t good enough anymore. Update your website so your landing page is up-to-date, and make sure that your website functions well on mobile devices too. If you don’t have the skills necessary to revamp your own website and lack the funds to hire someone to do it for you, you could start with do-it-yourself tools like Wix or Squarespace. While these tools won’t provide as original a result as a totally custom site would, drag-and-drop design tools will let you create an attractive website that relates the information your customers need to know.

2. Measure your online success.

If you truly want to grow your business, you need to find out what works and what doesn’t when it comes to your website. Luckily, there are many analytics tools out there that can tell you how consumers interact with your website. A good place to start is with Google Analytics, a free, easy-to-use tool that offers robust functions. Google Analytics lets you track traffic, see how users behave and pinpoint any problems in your conversion funnel.

3. Take advantage of the freelance economy.

As you’re expanding your home business, there are many tasks that need to be done but might not justify a whole new hire. Thankfully, in today’s world, the freelance economy is growing, and hiring someone on a project basis is easier than ever. Even if you want to do something complicated like create an app or convert your old business website into one that is mobile-responsive, platforms like Toptal can connect you with freelancers for that task. Once the job is done, you don’t have to keep them on the payroll, ensuring that your business isn’t paying for idle hands.

4. Automate your marketing campaign.

Email is a powerful tool for converting new customers and keeping previous customers loyal to your business, but sending emails to your entire client or consumer list is a time-consuming process. MailChimp is a service that automates your entire email campaign system, offering easy-to-use drag and drop design tools and helpful analytics to boot. Using an automation tool for your email marketing needs will save you time and make your campaigns more efficient.

5. Ramp up your customer service.

In today’s world, consumers expect great products with great service. In fact, 66 percent of customers will take their business to a competitor if they experience poor customer service at a company. To build brand loyalty and a great reputation, start using cloud-based based customer support tools like Freshdesk, which provides a single place to track all customer queries as well as automation for many steps of customer interaction. This will help you quickly respond to all customer questions while again saving you time.

6. Grow your presence on social media.

The average internet user spends 1.72 hours every day on social media, making social media platforms valuable places for your business to attract new customers. Services like Hootsuite allow you to manage all of your social media accounts on a single dashboard, automate posts, and track the success of all of your engagements. Not only does Hootsuite reduce the amount of time you need to spend on handling social media, it will also help you develop stronger insight on your audience’s behaviors.

7. Track your time.

When you’re running a business by yourself or with just one or two coworkers, time management is paramount to success. With so many different roles to fill within your business, juggling multiple responsibilities is difficult. Time trackers like Toggl help you structure your day and make sure you don’t spend too much time on one task. If you want to track time for an entire time, Harvest is a great option to coordinate everyone at your business and delegate time and responsibilities properly.

8. Streamline your payroll.

If your business has reached the point where you are expanding your team, congratulations. It’s a big step forward, but handling payroll can be a time consuming pain when you’re too small to have an HR employee to handle it for your business. Tools like Zenefits and Gusto provide software to take care of payroll, employee benefits, and taxes. With these services, you’ll find software that provides a neat and organized solution to onboarding and documentation, and you won’t need to hire anyone in HR until your business gets significantly larger.

Immobilienmakler Heidelberg

Makler Heidelberg

Action-Oriented Approach to Performance Management

Performance management aims to ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on performance of individuals, groups, processes and organizations. Its main objective is to deliver results and optimize performance of human and capital assets.

Although the term ‚performance management‘ is a relatively new idea in the field of management, managers and supervisors have conducted performance appraisals with their staff and departments for years. Employees have been trained for centuries, and people have worked long, hard hours for many years. Processes such as planning, budgeting, sales and billings have also been carried out for many years in organizations. But all too often, these activities are done for the sake of doing them, not for contributing directly to the desired results of the organization.

Being busy is not the same as producing results and adding value to the business. Participating in training, or exhibiting strong commitment and working for long hours do not necessarily lead to results. Performance management focuses on attaining results and adding value; for example, realizing a profit target, securing new deals, delivering new products and services to customers, or retaining customers. Performance management channels human capital towards effectiveness.

In recent years, businesses have faced significant challenges, including increased competition from businesses across the world, scarcity of talents, and environmental challenges. These challenges have meant that businesses must be much more careful about the choice of strategies they take to remain competitive. Everyone and every resource within the organization must be aligned to the business objectives.

This places more focus on ensuring that systems and processes in an organization are properly applied to achieve desired results in the most effective way. Management must ensure that all results across the organization continue to be aligned to the overall organizational objectives. This enables long-term survival and sustained profitability.

Performance in organizations is not limited to the effectiveness of employees; performance management can also be applied to departments, processes, programmes, products or services, and teams or groups. It is right to assume that performance management of every aspect of the business is heavily dependent on the human capital responsible for them.

For optimum performance management, managers and employees must keep the end results in mind, and such results must be in total alignment with business objectives. This is easier say than done, due to the absence of practical and effective tools.

A daily goal-orientated tool that offers employees and management a platform to communicate company strategies and objectives on a daily basis would be greatly welcome by the business community, where employees and managers set their targets for the year and break them down into monthly objectives. Users can then set daily and weekly incremental actions that are required to deliver results.

Such a tool makes it easy to focus on the end results and execute actions that add value to the target goals, whilst discarding non-relevant, time-wasting activities. Such a tool also enables the user to reflect on his/her performance on daily basis and keep track of what works and what does not. With the adoption of such a tool, employees will be able to overcome procrastination and develop new habits of progress and achievement, which are proved to be the best motivator for employees.

Such a goal-achieving tool enables management to keep track of their employees‘ performance, help them appreciate the challenges employees are facing and identify the required support they need to accomplish target goals. The diary itself serves as a logbook for employee performance and can be instrumental for performance review appraisals.

Performance management is a critical constituent of business management, and for optimum performance the focus should be placed on utilizing the human and capital assets deployed by a business, with the focus on the end results. The need for a practical tool to enable compliance can not therefore be overemphasized. A daily success organizer or a planner can be a practical tool that enables communication of company goals and strategies, alignment of employee actions with business priorities, and eliminates wastage.

Immobilienmakler Heidelberg

Makler Heidelberg

How to Boost the Website Traffic On The Internet

7 Proven Ways To Boost Your Targeted Website Web Traffic

One of the most challenging points for multi-level marketing is to enhance your targeted website web traffic. There are many methods to do this, including paid advertising and marketing, which do the job. However, if you are starting, you may not want to attempt this as you still call to examine whether your lead capture and sales web pages transform.

Since they Do not Know How Or What To Do To create the targeted website Traffic Needed To Make Their Site Successful, great deals of internet Marketers Fail Online. This message speaks about seven evaluated techniques that will certainly assist you in raising your targeted website web traffic.

1. Brief short article Marketing

A surefire method to raise your targeted internet Site web traffic is to compose keywords and initial enhanced posts for your internet Site-visitors. In addition, message advertising, as it is called, will undoubtedly bring you duplicated targeted Site web traffic that presently would like to know even more regarding your services or product.

There are a variety of means you can advertise your write-ups:

* Send them to blog post directory site websites.

* Use a short article entry solution such as share or brief write-up online marketer

* Use a semi-automated post submitter such as Article submitter Pro or Instant Article Submitter

* Trade your articles directly with various other internet developers.

2. Blog writing

Consistently releasing preliminary valuable web content to an individual blog site will certainly similarly aid you in raising your targeted website web traffic.

The blog posts you upload on your blog site can have web links back to your various other websites that are remembered web links. These back links enhance Page Rank in Google.

3. Classifieds

* Craigslist * The United States Free Ads *

4. Connecting

Second, search for equivalent, nonetheless non-competing sites that you can trade web links with. Countless websites have automated connecting software applications that will undoubtedly look for back-links and, after that, include you instantly. Therefore, connecting with comparable websites will certainly additionally boost your targeted website web traffic.

Various other techniques to boost your web links include:

* Link Exchange Services (such as Link Vault or Link Metro).

* Purchase Links (from web designers or a web link broker).

* Lists.

* Co-Registration Lists.

* Joint Venture (various other marketing professional’s email listings).

* Opt-in List (needs you to establish your very own listing at first).

* Safe Lists.

5. Advertising and marketing.

* Ezine Advertising (advertise in different e-newsletters).

* Pay-Per-Click (such as Google, YPN, MSN Ad-center, and so on).

* Offline Advertising (brochures, direct-mail advertising, etc.).

6. Social media site.

# Social Bookmarking.

* Social Multi-Media Networks. * Podcasts (release your very own podcasts). * YouTube. * Google Video.

# Social Networks.

* Squidoo. * My Space. * Ad-land Pro.* Direct Matches.

# Social Voting.

* Digg. * Reddit. * Netscape.

7. Discussion forums.

Online discussion forums are an excellent method to enhance your targeted website’s web traffic. As you respond and begin topics in discussion forums, you end up being acquainted and counted on. Never coldly advertise your products. The majority of the internet discussion forums allow a trademark, an area under your articles where you can place web links to your websites.

Regularly using these methods will certainly aid you in boosting your targeted internet site web traffic the online internet marketing professional with the most links and targeted internet traffic success.

One of the most challenging points for multi-level marketers is to boost your targeted website web traffic. Great websites have automated connecting software applications that will search for back-links and afterward include you right away. Relating to comparable internet sites will certainly likewise raise your targeted website traffic.

Discussion forums are a superior approach to raising your targeted website traffic. As you respond and begin subjects in online discussion forums, you become acquainted and relied on. In addition, most online forums make it possible for a trademark which is a location under your articles where you can place web links to your websites.

Immobilienmakler Heidelberg

Makler Heidelberg

Visiting Chapman Cultural Center in Spartanburg, SC

The Chapman Cultural Center in Spartanburg, South Carolina, is a wonderful place to experience the performing and visual arts, science, and history. It is owned and operated by The Arts Partnership of Greater Spartanburg and is located at 200 E. St. John Street, just east of downtown. The complex consists of three buildings on a five acre campus. The Chapman Cultural Center opened in 2007, but was 17 years in the making.

The Arts Partnership of Greater Spartanburg consists of several agencies. They include the Artists‘ Guild of Spartanburg, Ballet Spartanburg, Carolina Foothills Artisan Center, The Music Foundation of Spartanburg, Spartanburg Art Museum, Spartanburg County Historical Association, Spartanburg Little Theatre and Spartanburg Youth Theatre, The Spartanburg Repertory Company, and Spartanburg Science Center.

There are several exhibit and museum areas in the complex. These include the Artists‘ Guild Gallery, SAM Art Gallery, Spartanburg Regional History Museum, and the Spartanburg Science Center. A separate admission fee is charged for each museum or gallery.

Three buildings make up the Chapman Cultural Center complex. The Carlos Moseley Building contains the Regional History Museum, Artists‘ Guild Gallery, SAM (Spartanburg Art Museum) Art Gallery, and the Ticket Office. The Theater Building in the center of the complex contains the David Reid Theater and the Black Box Theater. The Montgomery Building houses the Spartanburg Science Center and the Spartanburg Dance Center.

Special camps on the calendar for July include Musical Theatre Camp, July 5-9 for grades 4-12 and Advanced Acting Camp, July 12-16 for grades 8-12. On July 10 at 7:00PM the classic movie Jaws will be shown on the big screen. The Artists‘ Guild Gallery will host wax and oil paintings by Carol Beth Icard from July 1-28. The Spartanburg Art Museum will be showing the nationally touring bronze wildlife sculptures of Swedish artist Kent Ullberg from July 13-31.

For tickets call (864)542-ARTS. For additional information visit the center’s website at

Immobilienmakler Heidelberg

Makler Heidelberg

Ten Tips To Attract More Traffic To Your Fitness Website and Grow Your Email List

If step one of online marketing is driving traffic to your site step two is capturing email addresses so that you have the opportunity to create a relationship with emails. You want to create an offer so attractive that a visitor can’t possibly leave without wanting it. They’ve found you from your social media ads or a search online.

These 10 options can all serve you well. The trick is to know your customer, know the questions they have and what they would find valuable. Then decide the best format for delivering the information. You could even combine two or more of these into a package a customer will find too good to pass by.

1. Ebook. Compile your information into a word document, make it a pdf with an attractive format, a cover and links pointing back to you. In a short time you can have a nice downloadable gift for your new prospective customer.

2. Report or White Paper. In a report you create a little more formal written document that includes statistics and up-to-date information about your topic. Include your resources, bibliography and potentially charts and tables.

3. Top Ten Lists. Create simple lists of most asked questions. You can create a collection of top ten exercises for instance, or foods, or cardio workouts. These are quick for you and easy to read for your prospective customer.

4. Video Series. Make a video series that solves a problem for your prospective customer. Give them some at home exercises. Give them a series of warm up exercises, balance exercises, core exercises. You can find ways to use equipment you have in your facility to tease your services.

5. Teleclass. Create a single session or series of several teleclasses that lets customers see what you can do for them.

6. Webinar. Similar to the teleclass, but adding the option of using slides or a live screen along with your audio presentation. A webinar can be live or recorded.

7. Nutrition or Wellness Profile. Load a questionnaire on a webpage for submission by visitors. Contact them for a phone or in person recommendation session.

8. Playlist. Set up a free download of music appropriate for cardio or relaxation targeted at your audience.

9. Challenges. Set up automated emails for 21 or 30 days specifically focused on the goal of your niche.

10. Audio Recording. Similar to a podcast, record yourself giving a presentation that you can offer as an immediate download.

Any of these can take as little or as much time to prepare as you need. You may want to keep it fresh and rotate this freebie content quarterly to attract new customers. When you do, make sure to send the new content out as a extra gift to people already on your list. For them it’s an expression of customer appreciation.

Immobilienmakler Heidelberg

Makler Heidelberg

Benefits of Data Science for Businesses

Today, modern businesses use tons of data that they collect from a number of sources. With the passage of time, data analysis and processing is rising in importance. Executives know that data science is an important industry. In this article, we are going to discuss some prominent benefits offered by data science. Read on to find out more.

1. Helps Make Better Decisions

A good data scientist is like a trustworthy strategic partner and advisor to the management. They can make sure that the staff can get the most out of their analytics capabilities. Besides, they communicate and showcase the value of the data for the improvement of the decision making process. It’s done through the measurement, tracking and noting down of different performance metrics.

2. Helps Improve Performance

The role of a data scientist is to examine and explore the data of the organization. This is done to recommend specific actions to improve performance, engage customers and increase profits. In other words, performance improvement is another great benefit of this branch of science.

3. Helps the Staff follow the Best Practices

Another responsibility of a data scientist is that they make sure that the staff knows the analytics product of the organization. Also, they showcase an effective use of the given system to get a deeper insight into the problems. As soon as the staff gets a better understanding of the product capabilities, they can shift their focus to deal with the challenges.

4. Identifying Opportunities

They interact with the existing analytics system to develop additional analytical algorithms and methods. Also, their job is to improve the value obtained from the data of the organization.

5. Helps Boost Progress through Data Analysis

The advent of data scientists has helped gather and analyze data from different channels and prevent the need to take risks. They create models with the help of current data that boosts progress. This is how organizations can decide on the methods that can give best results.

6. Helps Fight the Competitors

If you run a business, you can win half the battle with your competitors if you make the right decisions and implement the required changes. The second part is to find out how the decisions can have an impact on the organization. And this is the role played by data scientists.

7. Helps Identify the Target Audiences

Most companies have different sources of customer data. However, if the data can’t provide customer demographics, it will be of no use. Actually, the importance of data science depends upon its ability to offer insights into an organization. The idea is to find out more about the audience and customers.

Another benefit of data science is that it can help identify the primary groups with great precision through the analysis of data sources.


In short, data science can help add value to a business. It can help hire new candidates and help senior staff take the best decisions. Hopefully, now you know the benefits of data science. Hope this helps.

Immobilienmakler Heidelberg

Makler Heidelberg

Avoiding Disaster: Make Website and Business Asset Backups Mandatory

Do you have a backup of all your website and business data?

A sudden attack on your web hosting or an employee error can cause havoc without warning.

The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business.

So what should you do to prepare for data loss?

Is your website and domain name safe from being taken hostage? Read our article: Keeping Your Digital Business Assets SAFE from Being Taken HOSTAGE

Backing Up Your website

Sometimes website hacks might not be obvious, and you really have to keep an eye out for any suspicious activity.

Sadly, hackers can do more than just break your website. In the past some websites have been secretly hijacked with new info added to them without their knowledge.

The reason can be for another website to track your users or to monitor what you’re doing to aide a competing business. Check your pages for any unusual content additions as well as any new plugins you didn’t add yourself.

If you notice anything then you have a problem. Without backups of your website that problem can be very difficult to solve.

Try this free malware and security scanner from Sucuri to see if you currently have a problem.

With backups you can fix things in a few clicks!

Backing up your website could be something already in place without you even knowing it. Check with your web host and see if you have automated backups already enabled and make sure you understand how to do a „roll back“ where you can restore a previous version of your website that was backed up before you encountered an error.

By doing this you can literally restore your website with a few clicks and save yourself a lot of stress.

If you don’t have backups, see if your CMS (such as WordPress) has a backup tool/plugin you can employ. There are many free options to choose from depending on how your website was built such as UpdraftPlus for WordPress.

If your website is 100% custom the easiest thing to do is to use a File Transfer Protocol tool such as Filezilla and manually download your website to your PC. Then you can store that in a cloud storage service or an external hard drive in case you ever have any issues and need a functional version of your site. If your website isn’t very big you can even just zip the contents and email them to yourself.

If you would prefer someone else take care of your website security and backup measures for you, get in touch as we have a monthly maintenance plan to ease this burden off your shoulders.

Backing Up Your Business Data

Most entrepreneurs and small business owners have their business on their computer.

While many files could be searched for in your email, you won’t want to start combing emails hunting for spreadsheets. So it’s a really good idea to do periodic backups of your computer data.

This process is easy and can become a routine habit once you’ve done it a few times.

The first step will actually help with something mentioned in the website backup portion above and that’s to use Winzip or Winrar.

These programs compress the files into one file so you have everything in one place. Some emails restrict sending these file types for security reasons so for these files you’re likely going to want to back up the data using a free cloud storage system like GDrive or Dropbox.

After installing Winzip or Winrar you’ll be able to right click on the folder on your desktop with all your business info and simply select to add to archive. This will create the crunched copy of everything in that folder for easy storage.

Then just head over to your preferred storage point and add the archive file! You can drag in onto an external drive or add it to a cloud. Either way you’ll have all that information available at your fingertips whenever you need it.

Avoid Disaster and Implement!

These might seem like trivial things to you or a big hassle to deal with… until you need them.

Anyone who has experienced a hacked website or a compromised hard drive knows that hindsight is 20/20 and the words ‚if only I had… “ suddenly become regrettably normal.

Backups are like oil changes and should be done periodically to ensure your business keeps running without devastating interruptions.

Immobilienmakler Heidelberg

Makler Heidelberg

6 Tips to Become a Successful Email Marketer

In the world of email marketing you have seen or heard people who make pages that convert visitors into buyers or leads and you see they are successful in making money out of it. If you’re the kind who would like to try it and be like them do you know where you focus should be and all the things you should remember when starting this? Here are some essential tips to learn that will show you how to become a successful email marketer.

Don’t be too pushy

The first thing you need to keep in mind is to focus on not being too pushy and this applies not only to the squeeze page you’re gonna make but also through any strategy you’re gonna use to get customers like PPC ads. I’ve seen people who have made PPC ads and were successful to come up in the first spot and I even look up to them for they were like famous stars because they have all the attention for being first spot but there was a mistake I noticed some of them made and that was being so pushy to get results. If only they weren’t so pushy at all maybe the money they paid for the ads could have triple their revenue and that is why you must remember this.

A collecting landing page isn’t enough

Creating a landing page with a good headline but only collects emails is not enough like for example even if your landing page tells your visitor „Yes it is possible to make money with this system over and over and it works!“ well yes your system might be working but making lots of money out of selling it may not work for you and it’s because the visitor may view it as a sales pitch, no matter how good your copy is and many web visitors hate sales pitches. The website with your landing page should be with something that offers valuable content like videos, eBooks, cheat sheets etc. and will give your visitors a very good reason to stop what they’re doing and give you their email.

Value is the key

Always remember that it’s important to build a good relationship with your visitors and appearing credible in their eyes. Provide your visitors with something of value, and respect them. Don’t make your site look like a giant billboard for this will go a long way in your efforts to convince them to trust you. Always try to make your website come across as a website they can value from. When the visitor feels that they get value from you and you’re not trying to sell them something, they’ll let their guard down.

A problem solving product is important

Make sure you identify a common problem early on in your page and the product you’re promoting surely offers a solution to some kind of problem. If it doesn’t, then get another product, because you’re wasting your time with a product that doesn’t help.

Understand what your potential customers are going through

The „I’ve been there“approach works very well with this. In the case that you have not been in the same situation they are in, find someone you know who has. Don’t know anyone that has had the same problem or experience? Then find it online. Do a Google search and use it as an example of someone who can identify with them.

Nurture your subscribers

When setting up a landing page make sure you don’t show the affiliate links yet and capture their email first, then give them lots of great information via email and through other valuable pages on your website so that when you introduce them to the product(s) it’ll be sure that you’ll make lots of money and become a successful email marketer.

Immobilienmakler Heidelberg

Makler Heidelberg

Major Activities Performed By a Digital Marketing Company

The traditional word „marketing“ is defined as a process of communication between the audience and the prospective company that is selling the products. This method was incorporated to aware customers about the product or services and to enrich their knowledge towards a particular brand in a positive demeanour.

The role of marketing agencies is to make customers realise the importance of the products and services and to make customer realise what is the best fit for their use. Nowadays, the term marketing can be replaced easily with digital marketing because everything nowadays can be accessed via network or internet.

A digital marketing company work with the same aim that of old and traditional marketers where their focus and way of doing an activity has changed a lot. They have to mind the online or web-based customers and have to prepare strategies that are helpful for them. Following are the few activities that are performed by these digital marketing services.

Analytics Data

All the efforts of positioning and planning the activities for the market are a waste if there is no study of tracking the right and wrong activities. There are various analytics studies available to ascertain how a particular website is performing online. This way, the SEO specialists and the webmasters can study the metrics carefully to devise a better way to rank a website. These professionals duly have the idea or knowledge of analytics.

SEO (Search engine Optimisation)

For a website to rank in top SERP’s, it is important to have the website or online business to be fully optimised. These professionals have the possible knowledge of the suitable SEO strategy or practices to be performed. They can help to rank a website in top results and can easily drive more and influential traffic to the website. They know how search engines like Google behave and can help businesses meet their shortcomings.

Strategy for Social Media

There are many people out there who are available on the internet and prefers internet as a tool to hire the best service or product from the market. These strategists have the profound knowledge about the various social handles like Facebook, Google+, LinkedIn, and Twitter to help businesses easily understand what ways or tactics are right for the particular audience online.


The product or service is a waste if it is not reaching the vast audience across the globe. A digital marketing company will not only restrict to SEO or SMO but will also run the right online campaigns, will prepare the promotional banners and advertisements, will search for the right keywords or phrases often looked by the audiences and much more than that.

Adding to the above points, the digital marketing services are the trendsetters of today’s virtual world and have the thorough study of how customers behave and respond to in the world of digitalization.

Immobilienmakler Heidelberg

Makler Heidelberg