Ecommerce SEO

Search engine optimization is the method used by webmasters all over the world to help boost their websites‘ ranking in a search engine’s organic search results. There are two ways that a website can be listed on a search results page, either through paid search or organic search. Paid search involves paying the search engine company to have an ad linking to your website displayed in the special area designated for advertisements. Organic search refers to listings of websites that appear naturally when a user searches for a relevant term. SEO can only help improve your organic search results. Unlike paid search, the results are not instantaneous, but you will find that it is very beneficial for your site in the long run.

Unlike other types of websites, e-commerce sites are among the most difficult to optimize for in the search engines. This is caused by an inefficient amount of unique content. Search engines love sites with a lot of content that is original and detailed. E-commerce sites are just the opposite of that, they are composed primarily of product images and offer very little in terms of detailed descriptions. For online shoppers, a picture is worth a thousand words and they are more likely to make a purchase based on how the product looks. Product descriptions often lack detail, it is common practice for most online stores to just use the manufacturer’s description when describing a product. On top of all that, internal linking structure is weak and more focus is placed on the back end as most e-commerce sites use shopping cart software to list their products online. As a result, online stores are not typically ranked very well in the search engines.

If you already have an e-commerce business or plan on starting one, don’t despair, there is still hope for you. There are actually a number of e-commerce SEO techniques that will help improve the search engine ranking of your site. Below is a breakdown of all the techniques you must use if you want a well optimized, search engine friendly online store.

E-Commerce SEO Meta Tags

Meta Title – this is the title that only the search engines can see, it can be the same as the on page title or different, but must contain the most relevant keywords to describe the product

Meta Description – this is the description that only the search engines can see, it can be the same as the on page description or different, make sure it is detailed and describe exactly how the product looks like and how it functions

Meta Keywords – these are the keywords that only the search engines can see, it is used as tags to describe the product, use only the most relevant keywords

E-Commerce SEO URLs

Dynamic Static HTML Pages – these are pages that have relevant keywords in the urls rather than generic numbers or product id, make sure that each of your product pages, category pages and content pages have their own unique and descriptive URLs

Canonical Tags – these are tags which are used to eliminate duplicate content that may have been created by having multiple versions of the same page

On Page E-Commerce SEO Elements

Header Tags – use these tags when writing page or product titles, it emphasizes the keywords to help let the search engines know that they are important

Keywords – use relevant keywords on all of your pages so that you are able to demonstrate exactly what is on the page

Unique Description – make sure you have original content that cannot be found on any other online store that is selling the same product

Alt & Title Tags – add these tags to all of your images so that not only will you be found on regular search results but also on image search

Other Important E-Commerce SEO Factors

Breadcrumb Navigation – on page text navigation that adds internal linking structure that is much needed on an e-commerce website

Google XML Sitemap – shows Google each and every page on your site and alerts them of new content so they don’t forget to go back and crawl your site

It is critical that you implement all of these e-commerce SEO elements throughout your online store. Some of these little changes can go a long way and edge you ahead of your competition so don’t overlook their significance. It is a long term strategy that will gradually help to boost your traffic and revenue.

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Makler Heidelberg

Yes, Good Affordable SEO Services Do Exist

You’re likely aware that affordable SEO services exist and are an important marketing strategies available today. Likewise, it’s also one of the most effective ways to establish an online presence, especially if you’re just new in the business. Though, let’s not forget the fact that it could also be quite expensive–more so, if you’re just starting a business. That in mind, how can a small business with limited budget enjoy something like this?

The answer is, through affordable SEO.

Believe it or not, affordable SEO services still exist. However, before we delve in further, you have to know that ‚cheap‘ and ‚affordable‘ aren’t the same–they have different meanings. The term ‚affordable‘ means that you’ll be able to enjoy services at a reasonable price, without compromising the quality or features being offered. On the other hand, ‚cheap‘ means you’ll be looking for the lowest priced services available–this wouldn’t give you the assurance that you’ll still enjoy SEO services that could help your business succeed.

Experts would tell you that it’s not advisable to go for cheap SEO services. Instead, focus on a company that’s capable of providing the services you need at an affordable price. This would give you the assurance that you’ll be able to enjoy long-lasting results that’s worth the investment. Also, there’s no need to pay for another SEO professional just to correct the mistakes made by the cheap company you’ve hired before.

Affordable SEO services are the most practical solutions to give your website the boost it needs. This will help you achieve your goals without burning a hole in your pocket.

Listed below are the characteristics of an affordable SEO service:

1. Comprehensive Services

This means SEO professionals would be willing to provide different services, such as keyword research, link building, content writing, directory submission, search engine submission, and social media marketing under one roof. This would give you the advantage of having an array of choices when it comes to picking features that should be included in the SEO campaign. With that, there’s no need to go to several providers just to obtain the services you need.

2. Insights From Other Experts and Customers

You should always do your research and try to figure out what other people say about the SEO company you’re planning to hire. Attempt to look for customer reviews and testimonials online. This would give you the insight you need, allowing you to determine if it’s an affordable SEO company or not. Pay attention to the feedback about pricing, costing, customer service, and level of professionalism.

3. Scaled Services

Some SEO companies make it impossible for businesses to access their services because they only offer complete services, and you’re not allowed to pick individually. This means you have no choice, but to take the entire package or look for another SEO company instead.

An affordable SEO company is willing to provide a broad range of options that allow the customers to scale different features depending on the allotted budget, as well as the benefits the business can enjoy. This gives you the privilege of personalizing the solution depending on your particular needs.

4. Unique and Customizable Services

Affordable SEO services are always willing to give options to ensure customer satisfaction. They allow their clients to personalize packages or features depending on their needs. This enables the business to decide what features should be included in the package and which ones are not needed at all. This can be very helpful for small businesses because they’ll have more control over the pricing.

5. Experience Is Important

Companies offering affordable SEO services are usually experienced and have been in the business for some years. They’re willing to provide quick turnarounds when it’s needed, and you’ll have the assurance that they’ll handle the given task professionally. You’ll be working with a more efficient ‚machine‘ and you can expect more from the company, without paying extravagant fees.

Final Words

SEO is the foundation of everything being done online. It’s in the website pages, blog posts, social media posts, content downloads, and emails. That’s why it’s critical to look for an SEO expert that’s capable of helping you boost your online presence. However, this doesn’t mean that you should spend ridiculous amounts either. There’s a lot of SEO companies that offer affordable services, and all you have to do is look for these.

Thank you for stopping by

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Makler Heidelberg

Think Out-of-the-Box to Reach New Business Prospects

Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way. A great out-of-the-box solution is connecting through social networking sites, such as LinkedIn – where users can view your profile and make informed and in control decisions about making contact. The social web is growing in popularity due to the overuse of normal communication channels like emails and spammers. With LinkedIn, credibility is high because users know with whom they are communicating. There are several other benefits to getting your business LinkedIn and successful.

Grow Your Links to Increase Your Business

LinkedIn can help raise your site’s search engine ranking position (SERP) and can get your business noticed through linking. The more your homepage is connected to other sites, the easier it is for your business to grow. If a link to your site is on LinkedIn, EzineArticles or FaceBook, the search engine spiders will see that other websites value what yours offers and therefore move you up in the rankings. Off-site optimization works a whole lot better than on-site, which is where having a LinkedIn profile can help you gain direct response traffic. If you are connected to others on the site, your profile and business link will show up on more searches as well. Search engine marketing (SEM), off-pages and off-links enhance website rankings, increase traffic and gain exposure. So don’t turn your nose up at social networking sites, instead, consider them as a means to boost your business.

Generating Leads through LinkedIn

LinkedIn can also be a successful marketing tool. Aside from helping you in SERPs, LinkedIn also gives you the opportunity to make „warm“ calls. You can post questions and answers to other people’s questions in your field of expertise to help them, gain a contact and give yourself exposure. Think of it as self-marketing. By browsing through company’s and employees‘ profiles, you can discover their interests and needs and may even discover a way to market your business, products and/or services to them.

LinkedIn also allows you to connect with professionals and friends in or outside of your field. The connections you meet could also be your next client. Through LinkedIn, the Web Success Team has been able to generate leads and even new business. One businessman, who invited me to connect with him on LinkedIn, liked my profile and read my recommendations. After some correspondence, we set up a meeting to establish a marketing strategy that would help his business. He hired our team on the spot. Generating leads through linked in can lead to sales and worthy contacts. The possibilities are endless.

Be the Expert: Personal Branding with LinkedIn

LinkedIn is a certified way to brand yourself or your company as an expert in your field and an industry leader. Sometimes personal branding can be more beneficial to your business than branding your corporation because you allow your business to have a human face. Another way to brand yourself through LinkedIn is to put your profile link as a part of your email signature so that potential clients can view your skills, qualifications and recommendations. This will also improve your business‘ visibility and help to create a strong and consistent business platform and marketing strategy.

LinkedIn as well as other social networking sites are an efficient way to promote yourself and your business. When it comes to branding or marketing strategy, you want to be put your name and business on as many off-pages as possible so as to increase visibility, drive traffic and generate new business; but do not limit yourself to one medium. Keep updating your marketing strategy, and look for different methods of connecting with industry leaders and professional contacts. This way you link in your business and allow it to grow to web success.

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How to Get Qualified Business Leads Online Using SEO

Get qualified business and sales leads from your website and Web outposts by using optimized content and a good search engine optimization and content strategy.

Qualified Business Leads and the Buy Cycle

Prospects go through a buy cycle. A buy cycle is the stages your business prospects pass through as they search for and retrieve information about products or services they want to purchase. It usually starts with searching for general industry information on Google and Yahoo about a product or service. It normally ends with qualified business prospect calling, or completing a web form on a company’s website. A lot also happens in between.

Business Prospects Search for Information on Google and Yahoo

Your business prospects perform research online and search for, and read reports, e-books and other material they can find. Prospects will read blogs from thought leaders and watch online videos on At this state in the buy cycle your prospects are hungry for information because they want to be an educated and informed buyer. Research indicates that 80% of all Web activity starts with search. Your content and website need search engine optimization to appear on page one of Google and Yahoo in order for your business prospects to find you.

Stop Marketing and Start Publishing Online

Identify your business prospects buy cycle and generate information in the form of optimized content for the Web. Write short reports and whitepapers that will position your business as a thought leader. Write about the success of your clients in case studies. Upload optimized customer testimonials in text and video formats to your website. Repurpose your content. Take your best report and turn it into a slide show and put it on a social media site. Create a blog and publish the main points of your reports. Write frequently about what’s going on in your industry. If you can’t write, find a local writer and request professional samples.

Get Page One Results on Google and Yahoo

* If you know your prospects conduct research and search for information on Google about products and/or services that your company provides, you should optimize your content and website pages so they appear on page one of Google and Yahoo.

* When your prospects are further along their buy cycle and want more specific product or service information, you should optimize case studies for the Web so they appear on page one of Google and Yahoo by using search engine optimization.

* When your prospects identify you as a possible solution and use Google and Yahoo to learn more about your company’s reputation, glowing customer testimonials and positive PR should appear on page one of the search results.

Search Engine Optimization and Qualified Business Leads

Now that you have valuable information as content in different formats, it’s time to optimize your content by placing the keywords from the search queries your prospects are using to get information on Google. Identify the search terms that match the stages of your prospects‘ buy cycles and optimize the content with keywords so that the content will appear on page one of Google when a prospect includes the keyword in their search query. Use Google’s external keyword tool to get ideas. Doing this kind of marketing will enable you to get qualified sales leads online.

Companies Large and Small

Using the content and SEO strategy to get qualified leads is not just for big companies, it’s for small businesses too. Many small companies do not position themselves as thought leaders. The company that goes out of its way to help a prospect make an educated purchase decision will inevitably win the business.

10 Step Prospect Buy Cycle Content and SEO Strategy for Getting Qualified Business leads:

1. Your business prospects will move through their buy cycle

2. They want to make an educated purchase decision and feel good about it

3. They’ll use Google and Yahoo initially for industry research about a product or service (Your optimized content like online videos should appear on page one of Google and Yahoo)

4. Your business prospects will use search engines to find specific content further along their buy cycle They’ll find and download white papers, reports, articles and read thought leaders‘ blogs (your blog and other optimized content should be in the search results)

5. Your business prospects will search for and create a shortlist of vendors‘ products and services

* They’ll find and read case studies on web outposts like blogs and on company websites (your optimized case studies and other content should be in the search results)

6. Your prospects will visit your website again or for the first time

7. Your prospects will research your company on Google (glowing customer testimonials and positive PR should be in the search results)

8. They’ll contact you via phone, email or form on your website

9. They’re now qualified and close to making a purchase decision

10. You’ll continue publishing and optimizing your content for more qualified business leads

About the author: Ronan Keane is president and founder of UpClick Marketing (, an online marketing company that provides search engine marketing, social media marketing and other online services, and is dedicated to its clients‘ success on the Web.

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SEO – What is Search Engine Optimization and How it Can Benefit Your Business

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term „SEO“ can also refer to „Search Engine Optimizer“. This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company’s website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.

A successful online marketing campaign may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site’s conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company’s website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site…

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines‘ guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers‘ minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed at the top of search results, they will not see your company as a „big brand“ in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: „Too Hot Keywords“, „Just Right Keywords“, and „Too Cold Keywords“. Too Hot keywords are single word search terms like „Aircon“ and „Translation“ which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the „Just Right“ category. (For examples: Aircon Servicing, Translation Agency Singapore“) By optimizing those „Just Right“ keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

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Makler Heidelberg

The Awakening Course Review

Are you like so many people out there who have watched The Secret, applied its teachings but are not seeing any results?

Are you dealing with the problems of understanding how the law of attraction really works and feel that something must be missing?

Or maybe you are like my friend Sam, working all the hours she can trying to solve her debt problems, pay the rent, feed the kids and be happy in the process. Do you feel life is a constant struggle?

If so, The Awakening Course: Attracting Wealth, Health, Happiness and Love could be helpful in solving those problems, and many more.

Here are just some of the highlights of The Awakening Course: Attracting Wealth, Health, Happiness and Love:

*In the introductory session, Joe Vitale discusses how your fears can be catalyst to finding your greatest success. He shares with you his own life story when he was at his lowest, with no money and no home, and covers the basics of the Law of Attraction and the power of your unconscious mind.. You’ll find this on page /CD1

*The next CD Victimhood: Joe Vitale begins to take you through the 4 stages of Awakening and begins with stage 1, victimhood, and how influences in your childhood are actually affecting how you live your life now. He shows you how you have been holding on to being a victim and takes you through exercises so you can free yourself from the victim mentality, he takes you through a process where you learn to re-state complaints and negative attitudes into positive thoughts and beliefs. I loved this stage, I didn’t realize how much negative input I had as a child, and that it was affecting me now with how I think and see things. You’ll find this on page /CD2.

*In the Empowerment CD Joe Vitale discusses the Law of Attraction and the Secret, and how you can attract anything you want into your life by following a simple 5 step process which will work every time. I was blown away by this information and realized before now I was doing it all wrong, he takes you through each of the 5 steps and how to apply them to clear anything that may get in your way.. You’ll find this on page /CD3

*In one of the bonus CD’s The Awakened Millionaire I learnt the process of shifting to an awakened millionaires mindset, the first steps you need to take if your experiencing serious money issues, why you need to develop a sense of gratitude to attract more abundance, how to change negative beliefs about money and loads more. The information in this one CD was worth the price of the whole course.. You’ll find this on page /Bonus CD1

Of course, The Awakening Course: Attracting Wealth, Health, Happiness and Love isn’t for everybody.

*If you have no desire to improve every aspect of your life then this book is not for you.

*Joe Vitale promises to help listeners to achieve a great life of fitness and health, achieve financial freedom, become more spiritually enlightened and find and keep long lasting relationships and friendships.

The whole Downloadable Awakening course consists of:

1: Five Awakening audio presentations taking you through the 4 stages of Awakening and more

2: The Awakening Course live 45-min video seminar containing the one and only presentation Joe has ever given on Awakening

3:An Inspired Action Guide

4: Bonus CD The Awakened Millionaire – an audio interview with Peter Wink

5: Bonus CD The Awakened Relationship – an audio program about the keys to a long-lasting relationship

But if you’re dealing with any of the problems mentioned above, I think The Awakening Course: Attracting Wealth, Health, Happiness and Love can probably save you a lot of time and hassles. Dr. Joe Vitale’s research and experience, as well as a sincere desire to help, come through on every page of the book.

Why this eBook caught my eye

*I have always been a fan of Joe Vitale, and own a few of his books. When I found out he was doing this course I knew I just had to get it and Wow I was not disappointed, I have to say this has got to be his best work so far. I thought I knew quite a lot about the Law of Attraction but this course blew me away.

I am seeing results already and I feel I will never go back to my old ways of thinking.

If you have had difficulty applying the Law of Attraction or want to advance your application of the Law of Attraction you really should get this course as soon as possible, I promise you will not be disappointed.

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Makler Heidelberg

How To Become Freelance Seo Expert

Best SEO Services Chandigarh | SEO Expert India

Why I turned a freelance consultant?

I became sure of my skills to manage projects individually and deliver results to my clients when I succeeded on Upwork got my first project a gemstones website.. Whether you run a niche online store or want to traffic to your fitness, ecommerce, office website I am ideally suited for your needs. Years into this profession and I have learnt a smile yet powerful lesson – every project requires honest and sincere approach and needs to be developed from scratch. I keep it simple and never make tall promises. If someone comes to me with unrealistic dream, I make them aware of what’s realistically achievable or simply turn down the offer.

SEO isn’t a con game; it is serious business where traffic growth always rides on the back of a good strategy and flawless execution. SEO is a continuous process as it takes a lot of time and effort.

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

… Also called Ethical SEO.


To optimize your website for intended users-what are the users searching for-search engines have to constantly make changes to their algorithms so they’re always providing the most relevant, and trustworthy results.

Why Choose Me?

Personalized Services – You don’t want to be impressed by a SEO expert and then have your project executed by a junior assistant.

This is what happens in large SEO firms but when you hire me I am the salesman, I am the SEO expert and also the HR. You are rest assured about success every time.

Complete Transparency -SEO isn’t a shady marketing technique that needs to be played in the underworld.

It is a complex task that needs deep understanding of the market, competition and opportunities to help you increase your discover-ability. I can do the work and deliver exceptional results. I will be a great addition to the team as I have the required skills and experience. It will make me stand apart from anyone else. Hiring me will make him look smart and make his life easier.

Looking for a reputable SEO Expert?

About Varun Kumar Riat

Hey! I Varun Riat, an Digital marketing specialist wishing to share knowledge about online marketing for your business.

In the last 2 years, I have optimized websites and run marketing campaigns for clients across the board On Page, Off page and PPC.

So If you want your website to rank in top serp contact me now – this is my website.

I have worked for many clients and each one of them was satisfied by my work.

SEO Experts Varun Riat is one stop solution for small and medium businesses.Hire a freelance SEO expert who uses with White Hat SEO techniques only to get site in top SERP results.

I can do that for you in 4-5 months time. I have ranked 10 websites across many industries like travel,restaurant,astrology,Yoga etc

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Makler Heidelberg

Slow Internet Browsing and Useless Toolbars

Have you noticed lately that your Internet browsing is much slower? The slowness may not be because of your Internet provider. It could be because of toolbars, add-ons or extensions loaded into your browser.

Too many toolbars, add-ons or extensions can slow down your browsing experience. Is the top portion of your browser congested with toolbars? Did you know that even if a toolbar is not, in itself dangerous, that if it isn’t written with your computer’s security in mind, it can be an open door for malicious Internet computer virus attacks? In our opinion, the „MyWebSearch“ toolbar is good example of a toolbar that is weak in the security area and allows malicious software to creep onto your computer. Toolbars are software and at minimum, reduce the web page display area, display annoying and unsolicited information and slow down your Internet browsing experience. We have seen computers with 6 or more toolbars displayed.

Sadly, most of the toolbars are probably not something you wanted installed. So where do these, often times useless, many times dangerous, toolbars come from? Whether you are using the Firefox, Safari, Google Chrome, Internet Explorer or some other Internet browser, this article can help you. It used to be that when you installed a software package, you only installed the required software. For several years, now, even reputable companies are imbedding their installations with a free toolbar. If you are not careful and click „Next“ to hurry through the installation process, you can end up with an unexpected and unwanted toolbar. To be proactively safe, if you land on a website that offers you their free toolbar (e.g. „“, a homepage hijacker), do not install it.

Toolbars are embedded in many installation packages. There are thousands of Internet-accessible, free software packages, that are available for installation, at the click of a mouse. This includes software products like, new browsers, snake-oil fix-all repair programs, social toolbars, office software products, free games, and movie and audio players. In addition, installing new office hardware, such as, printers, routers, external hard drives, etc., can also install an unwanted toolbar, if you’re not careful.

So what should you do when you see a new toolbar that you didn’t ask for? Most legitimate toolbars can be removed through your Control Panel. On a Windows XP computer, look for „Add or Remove Programs“ and on Windows Vista and Windows 7 computers, look for „Programs and Features“. Locate the toolbar name and uninstall it. Remember that merely disabling it, through your browser, doesn’t remove it from your computer.

To get to the toolbars and extensions, in your browser, follow the clicks below.

Google Chrome: <click> Wrench -> Tools -> Extensions

Firefox: <click>Tools -> Add-ons Manager -> Extensions

Internet Explorer: <click>Tools -> Manage Add-ons -> Toolbars and Extensions

While you are looking around, disable any of the extensions that you don’t need. You can always go back and re-enable them, if you find you need them.

Immobilienmakler Heidelberg

Makler Heidelberg

Off-Page SEO – 5 Effective Tactics B2B Businesses Can Employ Today

Off-page SEO represents the flip side of on-page SEO. Essentially, off-page SEO deals with those tactics you can employ external to your website. You’ll find many articles and books explaining how to do both on- and off-page SEO. This article, however, focuses only on B2B businesses.

Popular advice about off-page SEO mentions social media, social bookmarking, and other tactics that pertain more to business to consumer (B2C) businesses – For businesses that sell to other businesses (B2B), some of that advice just doesn’t apply.

Additionally, I assume you’ve done the basics. You’ve submitted your website’s URL to search engines like Google. And you’ve already submitted to directories. That said, here are five effective tactics that B2B businesses should employ to improve their search engine rankings.

Off-page SEO Tactic #1 – Blog Commenting and Forum Posting

Blogging is probably the most effective way to enhance your off-page SEO. It’s interactive. It’s updated often. And it’s fast. That translates into effectiveness. Specifically, B2B companies that blog generate 67% more leads than companies that pass on blogging.

Forum posting also helps improve your overall SEO because it builds inbound links to your website. Google evaluates your website, in part, on the number of „quality“ links from other sites. As you comment on forums, your presence there will generate links as you become a trusted contributor. This takes more time, but it’s worth the investment.

Off-page SEO Tactic #2 – Content Sharing

A year ago or so, content marketing created a big buzz in marketing circles. Today, content marketing is more than just buzz. It’s part of mainstream marketing. Content marketing includes article marketing, web content, white papers, case studies, etc. So how does that impact off-page SEO?

It’s one thing to create content, it’s another to curate it and share it. Share content using these three methods: (1) Social media such as LinkedIn; (2) Video – You Tube, in particular, and (3) Presentations like SlideShare. Highly consumable and shareable content drives traffic to your site quickly.

Off-page SEO Tactic #3 – Link Building

Link building sounds more technical that it is. Here, too, you should emphasize quality rather than quantity. Google assigns Page rank based on authority. So if you have external links linking to your website, Google recognizes that and give you a higher page rank. But how do you get links from authoritative sites?

The answer is creating relevant and useful content. Nothing draws viewers to a website than unique content. It can be text, audio or video. But original and highly shareable content will increase the number of inbound links.

Off-page SEO Tactic #4 – Article Submission and Press Releases

Article marketing and press releases are two proven tactics to improve your of-page SEO ranking. They take longer, as you develop a reputation and a following, but they’re effective. You get inbound links by posting your articles and press releases to other sites that distribute articles. You’ll see an increase in traffic and qualified leads over time as you build your brand.

Off-page SEO Tactic #5 – Yellow Pages

Don’t overlook the Yellow Pages. This is clearly „off-page“ and „old school“ – but it works. Yellow pages helps promote your business locally. And you can list your business free of charge, making this an inexpensive way to build your business. The modern-day versions are Google Maps and Yahoo Localworks. Exploit these offline and online methods to prime your SEO standing.

Off-page Tactics That Work for B2B Businesses

The five off-page methods explained above represent tactics that B2B businesses can employ today. They’re not technical, and they’re not expensive. They do, however, take time, in most cases. The results speak for themselves, as longs as you implement these diligently.

Focusing on these five methods allows to you enhance your SEO rankings without being overwhelmed learning about social media tactics meant for B2C businesses.

Immobilienmakler Heidelberg

Makler Heidelberg

The How-To’s of SEO Link Building

Just like how your network of influential people and organizations matter, so are relationships pursued through linking online. Yes, relationships can be built so you can increase your branding and ranking in search engines search results. SEO link building is a good way to ensure that you get the right kind of ‚votes‘ and use them to your advantage.

How do you build these links? Produce a website that is full of relevant and high grade information so websites that are similar to yours can link your content to theirs. In entirety, this is how link building starts and grows. In details, there are numerous ways in which you can ensure that the links you are creating are of the right kind and will improve your online branding.

The most commonly used step is the broken link building method. This one is as easy as tapping other websites and telling them that they are linking to broken links. Of course, after pointing it out to them you can recommend your own content and suggest that they link to yours instead. A favor for a favor, the chances for getting a backlink in this situation is pretty high.

Just like building relationships in real life, first you have to get your targeted person’s interest by displaying your assets. One good way of showing your website is full of updated and relevant information is through use of infographics. Nowadays, visual content is getting more and more interest as this makes reading more interesting and less boring. Once you have crafted your infographic, display it on your website then send it to infographic directories.

Also, if you have content that can be considered as „kick-ass“ then share it. A good content loses its value when it is not promoted. Contact bloggers or websites that update on a regular basis. These sites are always in need of new and fresh content. Grab this opportunity by giving them your content. This will increase your chances of getting organic links. You can also contact journalists for that matter. Give them a short, but attention-grabbing pitch. Long emails are simply out of the picture.

It is important to keep in mind that the content does not necessarily have to be generated by you. There are times when you have to use the power of guest articles. This is a new SEO technique and Google Analytics have already been accumulating and promoting guest-written blogs. This strategy will help you build rapport with your audience and also expand your reach.

Know your enemy. This is one classic rule in the art of war and applies to everything. It may sound sneaky but a good marketer will know that spying on your competitor’s move will give you valuable information that you can use. For starters, knowing where you stand can help you figure out your game plan in your SEO efforts. Your competitor’s every move has to be scrutinized. From their daily updates, how and where they are getting traffic-you have to match their beat.

SEO link building can help you boost your website’s traffic and by doing so you are opening doors for more sales. Optimize your SEO plans for this off-page technique and soon you will be reaching out to more potential consumers.

Immobilienmakler Heidelberg

Makler Heidelberg