Finding the Best Astrologers Online

Astrology is a field where a lot of people are greatly interested in, but do not really know much about. Most people take what, about 20 seconds of their daily lives to read their daily horoscopes on the paper and then read the horoscope of a friend or of an office mate right after, and this has become a usual practice done in hundreds of offices and homes. But let us say that you really want to know more about astrology and how it affects your daily life, what should you do?

Well, the internet is a great source. If you want to know more about astrology and the things that it does to you, might as well ask the online astrologers yourself. Below are some of excellent websites with in house online astrologers that will provide you with the most useful information on and about the field of Astrology.

1. Strariq – the moment you land on its homepage, Star IQ will already give a professional impression. The online astrologers of the site draw their visitors through their well-designed website and the many options available to the first time visitor – there are daily horoscopes as well as weekly predictions, and so on. But the most interesting part of the Star IQ site are the articles that consider current events in Hollywood and even in politics and see how the stars played a role in such events. The website also provides comprehensive information about the field of Astrology as a science and its history as well.

2. Bobmarksastrologer – if you are one of the many people that are not totally convinced of Astrology’s effectiveness and accuracy, Bob Marks astrology is the page for you. In the site you will find a link on the homepage called Astrology for Skeptics where there are a number of fascinating conversations shared by the editor of Skeptics magazine and Bob Marks himself. But actually, the conversation does not prove anything, but what it does do is provide the perspective that people who practice astrology have and why they believe in what they do. Aside from that, this website also has a section filled with overwhelming information about how one can understand astrology completely as well as what the technical astrology terms mean. That same section even has information about how you can interpret the movement of the stars on your own without needing the help of online astrologers.

3. Renaissanceastrology – Renaissance Astrology is a well designed website with its warm, welcoming yellows in clear, black text. The site has a lot of information about the different parts of astrology such as talisman and Horary astrology. This website also explains the fine line that differentiates the different uses of astrology as well as its different purposes.

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Key Phrase Factors For On-Page Optimization

To put it in simple terms, understanding key phrase factors becomes a technique. Granted they are nothing but search engine optimization or SEO techniques used on the web page itself. This allows the search engine spiders to acknowledge the keywords of the particular site better. Without on-page optimization techniques, search engines will not recognize the keywords for which you want your website to be ranked.

The first and most important thing that you need to do is to use main keywords as part of your title tag. You should also utilize your main keywords as part of the description tag of your website. Every page of your website should have a unique keyword and description tag. Moreover, make sure that the description tag describes only that particular web page. You will need to remember all these aspects when writing SEO articles for your website.

While SEO copywriting, you must ensure that you add around five to six keywords that include the main keyword phrase, along with some synonyms of that particular keyword phrase. It is also a prudent idea to stay away from what are known as ‚little‘ keywords. Examples of such keywords include words such as „for“, „and“, „or“, etc., which generally should not be included in primary key phrases. You can also think of using the keyword as part of the domain name of your website. Although it is not essential, it is known to be helpful for attracting web traffic.

As often as possible, the page title elements in your website should be approximately three to nine words and to the exact point. This is important since this is what will show up as a link- back to your page in most of the search engine results. Similarly, you should also insure that your Meta description tag consists of thirty words or less. The Meta description would show up in many search engine results, often as a summary of your website. All these key phrase factors play an important role in the on-page optimization process.

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3 Main Reasons to Select Outsource SEO Services Rather Than Choosing In-House SEO

Search engine optimization is becoming very important for online business nowadays. It has gained so much importance that several IT firms are even providing their specialized services in this specific field. Now the million dollar question is whether you should hire someone outside of your firm for the optimization services to make the websites friendlier to the search engine or you should indulge your own firm for search engine optimization. Any SEO services provider firm can be hired for the optimization purposes of the websites. These firms often charge the clients certain bucks in order to share their expertise in the perspective field.

The in-house SEO is something that your own firm pursues. A group or flocks of people, who work together and share their knowledge to best, optimize the websites. But the team of search engine optimizers only works for the in-house projects and they do not accept any outside projects. The team is specifically designed so that it can meet the internal SEO needs and can sort out internally. The internal SEO team works dedicatedly behind the company’s projects and derive the solution as per needed.

What is Outsource SEO Services?

If you are not sure that your in-house SEO team can actually solve your search engine requirements and can give you the maximum benefits then you should outsource SEO projects rather than harming your business or depending on your in-house SEO team. There are firms that provide search engine optimization services in exchange of some monetary amount. Such firms are specialized in the perspective field and offer their services to the handle the outsourced SEO projects. Different SEO services provider firm offers services at different rates depending on the services and the manual effort.

Why to go for Outsource SEO Services rather than In-house SEO?

Now here comes the main question that will clear the major difference between the outsource SEO and the in-house SEO services. It will also help you to decide whether you should opt for in-house SEO or you should better outsource the SEO projects. There are few reasons, which will definitely help you to take the decision like:

• Firm Deadline:

Well, if you are involving in-house SEO and you are setting a predetermined deadline then, also it might fluctuate because it is your in-house project therefore your needs might change continuously and you will definitely not compromise on it. Thereby you will delay the project and it will not meet the deadline. But while you outsource SEO projects to other firms they will start as per your initial requirements and if in case your requirements are changing and it is possible to reflect the changes into the websites then only they will change or else they will not. Thus, they will definitely meet the deadline and will deliver the projects on time.

• Implementation of Variety of Resources & Ideas:

While you are involving your in-house SEO the ideas that they will share will be limited. Whereas if you hire an outsource SEO services provider firm, it will merge different ideas and thoughts before implementing finally to optimize the websites. It would be again an additional advantage for you to direct the projects to the outsource SEO services provider firm.

• Reduction in Cost Factor:

The most common thinking is if you direct your projects outside rather than depending on the in-house SEO then, it would be more costly. But in reality it never happens while you depend on companies that manages outsource SEO services, they charge you for one time and will do the optimization along with the maintenance. You will get the services with variable resources and ideas, which will help in better optimizing the websites. While with your in-house SEO all time maintenance cost would be there and unnecessarily usage of resources would be there with lacking quality.

These are the three main benefits which you can definitely receive through outsource SEO services and can improve the ranking of the websites in the search engine result page. SEO services provider firms are the biggest option for the one who wants to excel in online business with quality services. So, what are you waiting for?

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Web Design and Development Information

Web design usually involves many varied disciplines and skills in the maintenance and production of websites. The different parts that encompasses web designing include interface design, graphic design, authoring which includes proprietary software and standardized code, search engine optimization and user experience design. Although some designers may specialize in all the aspects of web design, most designers usually work in groups each individual tackling a different aspect of the process.

The term web design is mostly used to refer to the design process involving the front-end design of a site that includes writing mark up too. In the wider scope of website development, Web design is partially complex more than web engineering. This is because web designers are expected to have the technical Know-How in usability and to be at par with the current website accessibility guidelines if their work involves creating mark up too.

HTML and CSS in Web design

HyperText Markup Language commonly known as HTML, plays a big role in web design since it gives the content in the website, it’s meaning and structure by defining what the content is, for instance, paragraphs, images, headings and so on. Cascading Style Sheets or what is commonly referred to as CSS, is a display language used to enhance the appearance of the content in the site for example use of colors and fonts.

Both the languages CSS and HTML are used independently of each other and that should be maintained when dealing with web design. For instance in all your web related activities such as „Web Design and development, appearance, website, homepage, HTML“ HTML should not be written in a CSS document vice versa. The general rule is that HTML should always be representing content while CSS should always represent how that content appears. For those who are the beginners of HTML, in some cases you might encounter strange and often-new terms but with time you are likely to become more conversant with all of them. However, the commonly used terms in HTML you should begin with include attributes, tags and elements.

New standards in HTML and CSS

To enhance „Web Design and development, appearance, website, homepage, HTML“ the W3C recently released new standards of CSS the CSS3 and HTML the HTML5. Additionally the W3C released new JavaScript API’s. Although they are all new but they are all individual standards. While the new term HTML 5 solely refers to the latest version of the HTML and a number of the JavaScript API’s it is common to hear most people use it to refer to the whole lot of the new standard both the CSS3,the HTML 5 and JavaScript.

Technologies and Tools used in web design

Depending on the step of the production process, web designers use a wide range of varied tools in their work. Though the principles behind them remain the same, the tools and technologies are updated with time by the current software and standards. To create design prototypes or and images that are formatted on the web, web designers use raster and vector graphics. The main technology used in creating websites is the standardized mark up, which can be generated or handcooked using the WYSIWYG editing software. Furthermore, there is proprietary software that uses plug-ins to bypass the user’s browser versions. They are mostly WYSIWYG but with the choice of using the scripting language of the software. Search engine optimization strategies may also be applied to check the ranking at the search engine and suggest ways of improving it. Other tools used are the mark up validators and other tools used for testing accessibility and usability. This is to make sure that the website meets the website accessibity guideline.

Homepage design

Most Usability professionals and experts such as Kyle Soucy and Jakob Nielsen have on a number of times insisted on homepage design for any website success since the homepage is the most essential part of a website. However, in the early 2000’s it was discovered that a surging number of web traffic was inconsiderate to the homepage and was directly going to the contents of the pages via e-newsletters, RSS feeds and search engines.

Due to this, it is evident that homepages play a lesser important role in the success of any website. In the years 2012 and 2013 rotating banners and sliders, also known as carousels became a very popular component of web design on homepages. The carousels are used to display recent content in a specific space. However, while undertaking „Web Design and development, appearance, website, homepage, HTML“ it should be noted that carousels often damage site’s usability and search engine optimization.

Web development

The term web development is used to refer to the work involved in coming up with a website for the World Wide Web. Development usually ranges from coming with simple single page sites using plain text to the complex web applications, social network services and electronic businesses. Tasks in web development include web design, client liaison and e-commerce development.

Web site appearance

The feel and look of your site is more essential than just displaying the information you want, but doing it in a way that it appeals and creates attention from your target audience information. Multiple factors should be taken into account when scaling out the appearance of your website. One of the major considerations is your intended audience. Look at their nationality, gender, age bracket, animations, colors, animations and graphics.

In summary, the idea here is to assist you develop a site that appeals and gets attention from the largest possible audience in all your work including web design and development.

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Higher Search Engine Ranking with On Page-Off Page Content Optimisation

Search engines and websites main goal is to satisfy the end user by creating a positive experience. Positive user experience will ultimately lead to higher conversion and brand favourability.

Search engine positive user experience main requirement is effectively and efficiently link searchers with useful and relevant content that match the users search query. Website positive user experience main requirement is to meet and even exceed the website visitors‘ expectations.

As a website owner one of your important goals is to effectively drive a higher number of qualified traffic/leads to your website. Higher ranking in search engine is the best option and on page & off page optimisation is the best strategy.

The ranking algorithm contains many factors that are scored for each page. If your page scores the most points it will get the #1 spot in the results. We believe that relevance factor is one of the important factors. (On Page Optimisation Quality Factor + Off Page Optimisation Quality Factor) * (Query Intent/Page Topic) = Relevance Factor.

A page with strong keyword related relevance factor starts out with a high keyword score

On page optimisation

On page optimisation is what can be done on a website page to maximise its performance in term of ranking highly for target keywords used by a target audience and producing sufficient referrals and conversions. Below are some recommendations:

  1. Create an effective Page Title to generate high-ranking effectiveness
  2. Combine keywords and relevant call to action in a readable fashion to drive ranking and clickthrough rate. For example: Quality Power tools – Buy now and save – Brand Name(if not used in the domain name).
  3. Influence your Snippet and Page Description: Snippet is excerpt from your page. It is shown under your page title in the search results page. Ensure first occurrences of your major keywords come together that the snippet is a factual and relevant representation of your page.
  4. Make your body content relevant to the overall page topic/theme and target keywords: If I am optimising a Power Tools page I am expecting to drive the searchers searching for power tools to that page. So my important sections on that page such as headings, emphasised text, paragraphs, etc will need to have power tools keywords naturally used in the content.
  5. Links: Make it easier for the end user and search engine to understand the flow of your website content.

  6. Document level keywords: There are two advantages of having keywords in the Domain Name, File Name and Directory Name. First the page URL: domain name/direcorty/filname (http://www.webtech.com.au/website_design.php) is displayed in the search listing page. So your link will be seen as relevant to the searcher. Secondly, it is believed that search engines give some weighting to this factor.)

A word of advice, write naturally for the end user not the search engine. Doing so will positively influence your relevance factor and ultimately improve your website ranking and conversion rate. Ask yourself what do your visitors need to know? And how can you help them get what they want?

Off page optimisation

Off-page optimisation is what can be done outside your website to positively influence the search engines ranking and page popularity for target keywords. Search engines value links and attribute the highest page ranking factors to pages with many links from high-quality sites. To quote Google from this page „In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages“. It is not about quantity but quality of the websites linking to your website.

Let’s look at the most important factors:

  1. Link Popularity: Search engines put great stock in your page if other popular websites link to your page for the subject of the search. Find sites that drive the most qualified traffic. If you can offer to buy a spot on those popular and reputable websites buy, buy, buy!.

  2. Site Map: Get the search engines to know about your website files and dynamic content and how frequently they get updated

  3. Directory Listing: Get listed in reputable directories such as DMOZ and check Google Directory for specialised directory.

  4. Local Marketing: Make sure your website is listed in the free local search portals such as Yahoo! Local , Google Map and Mircrosoft Live.

  5. Online PR and Articles Publication: These are the most sought after link promotion and off-page optimisation strategy. If you distribute your press release through PRWEB or PRNEWSWIRE and articles through Ezine Articles they can feed the search engines and relevant blogs with your content.

  6. Online Social Networking: This is all about generating publicity through social media and community websites. Some of the most popular social networking websites are LinkedIn.com, Spoke.com, Facebook.com, Digg.com, Flickr.com, YouTube.com, MySpace.com, Del.icio.us etc.

  7. Social Bookmarking is a way for Internet users to store, organise, share and search bookmarks of web pages. The most popular are http://digg.com/, Del.icio.us and http://www.stumbleupon.com.

  8. Catalogue Hosting WebsiteGet your catalogue listed and optimised into Catalogue Hosting Providers such as , Google Shopping List (Froogle), Yahoo! Shopping Shopping, Google Base, eBay etc

  9. Professional Business Networking such as linkedin.com, spoke.com and local chamber of commerce online directories.

  10. Blogs: Get your own blog set up or be an active member of an industry specific blog. Find your industry related blog in blogcatalog.com

Summary

Content is king either on the page or off the page. The quality and relevance of your content is the biggest factor in succeeding in search marketing. That’s why on and off page optimisation is so important. Remember, do not be obsessed by ranking it will come naturally if you focus on strategies that will drive qualified traffic to your website. Off and on page optimisation will make your website a popular website and consequently will lead to higher ranking and conversion rate and brand favourability.

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New York SEO – Search Engine Optimization and Internet Marketing

Promoting a state versus promoting a product requires different mindsets. In the first case, a state encompasses many facets – downtown, historical attractions, museums, demographics, environmental initiatives, industrial zones and many other topics that would interest visitors. In the second case, promoting a product imposes a narrower focus. You feature the product – how it’s manufactured, how it can benefit users and sellers‘ payment options. Since selling a product is more concentrated, the target audience is defined and sales objectives are more clearly established.

Promoting a state is a more complex activity, whether or not it’s for the public sector (city governments) or private sector (travel agencies or tour organizers).

State or product – different approaches, different outcomes. Both, however, share a common thread. For any type of online promotion or advertising to work, search engine optimization must be the guiding principle.

SEO for state of New York

Why is it important for New York-based companies and organizations to use SEO strategies?

Reason: to attract the correct target audience so that web site operators and owners can pull in substantial traffic. To pull in substantial traffic, the web site must look professional, comply with search engine requirements (look and feel), offer quality content, and encourage repeat visits or convert visits into points of sale.

If the city government, for instance, wants to promote the best spots to visit in downtown Manhattan, its web site must zero in on the downtown core by using keywords that are frequently used by people when looking up New York. The following elements therefore must be featured with relevant information (this is not a comprehensive list):

Statue of Liberty

Central Park

United Nations

Soho

Metropolitan Museum of New York

Cornell University, Vassar and NYU

Wall Street

New York Subway

Chinatown

The boroughs (Brookly, Long Island, Bronx, etc)

Sloan Kettering Cancer Center

And many other spots that a first-time visitor would be curious about. You’ve heard the phrase „content is king“ hundreds of times. An excellent SEO strategy for a web site promoting New York would be to provide useful information that not only fulfills the tourism need, but also covers history, operating hours, and even testimonials.

What do people want to know when they’re planning a trip to the Big Apple? Hotels and restaurants obviously. An SEO expert would probably contact a few major hotels and ask about reciprocal links.

Take a restaurant entrepreneur in Manhattan who does brisk business. If he averages about US$50,000 a week from walk-in customers, imagine how much more his restaurant could make if he had a web site that ranked well with the search engines. This means his retaurant would make it to the first two pages of say Google or Yahoo every time a surfer types „New York restaurants“ or „places to eat in Manhattan“ on the search engine box. This is proof that his SEO provider knew what keywords to target and used a number of ways to attract visitor traffic.

In addition to foot traffic to their physical locations, businesses in New York could increase business by also establishing an online presence powered by good SEO practices.

The present economic crisis and fierce competition make SEO indispensable. Business people are not the only ones who benefit. Here are some individuals/groups/organizations that could use SEO to their advantage:

Investment brokers

Doctors

Psychologists

Antique collectors

Hobbyists

Symphony orchestras

Student credit unions

Environmental lobbyists

Restaurateurs

Spa operators

Massage clinics

Fashion consultants

Tour operators

Insurance companies

Real estate agents

Pet supplies store

Chambers of commerce

As you can see from the list, there’s a New York SEO package for everyone!

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Fundraising with Pixel Advertising Raises Money and Awareness for Nonprofit Organizations

Pixel advertising is a form of internet advertising that is increasing in popularity. Publicity surrounding a pixel advertising website created by a British college student who needed to raise money to pay for his education has created great interest in this type of advertising.

The website, called the milliondollarhomepage.com, has earned its creator, Alex Tew, hundreds of thousands of dollars since he launched it in August, 2005. Tew’s website homepage is a grid that is divided into one million pixel blocks. The pixels are sold to advertisers in blocks of 100 pixels, each measuring 10 x 10 pixels. Each pixel block becomes part of a colorful mosaic of advertising on the website. At $1.00 a pixel, when the page is sold out,Tew will have raised one million dollars for his education with this creative advertising technique.

Could your nonprofit organization, club, or group raise one million dollars by selling micro advertising pixel blocks? It is possible. Anyone can set up a pixel advertising website and The Million Dollar Homepage has inspired many businesses and organizations to create their own pixel advertising campaigns. Your organization may already be selling advertising space in your programs or other printed materials. Selling pixel advertising is just like selling any other form of advertising except that the advertisement appears on the world wide web for as long as you keep your website up. The potential of millions of people seeing their advertisement, for a year or longer, is a great selling point to advertisers and donors.

What do you need to get started with pixel advertising fundraising? If your organization already has a website you can set up pixel advertising on a page of your existing site. Or, you can buy a new domain name and set up a website solely for your

pixel fundraising. You will need a web hosting account for your site and a pixel advertising software program. You can buy a software program online and install it yourself or have it professionally installed. Your organization will also need to set up an online payment processor,such as PayPal. When your website is set up you will need a person in your organization to administer and monitor the program. You’ll be able to sell all the advertising online through the software program as well as process the payments online.

Does trying to raise one million dollars sound a bit unrealistic for your organization? When you set up your software program you will be able to set your own selling price for the pixels. So, your organization must decide how much money you need to raise and what the theme of your advertising website will be. If you want to raise fifty thousand dollars, then you would sell your pixels for five cents a pixel. This would make a one hundred pixel block cost only five dollars. You can also change the minimum number of required ad block purchases. If your minimum required ad blocks are one thousand, then your minimum ad block would cost a very reasonable fifty dollars per ad space. You would also only have to sell one thousand ad spaces in order to earn fifty thousand dollars. Even if you sold your pixels for a penny a pixel, you could still earn ten thousand dollars from one pixel ad page.

How can nonprofit organizations use pixel advertising? You could sell pixels and donate the money to a charitable organization such as The American Red Cross. Or, set up a pixel page to raise money for a specific project such as building a playground, or a spring school class trip. Pixels don’t have to be sold to only businesses. A school group could sell pixels to alumni or parents of a graduating class. A graduating class could set up a pixel page and raise money for their graduation night party.

The possibilities for fundraising with pixel advertising are limitless. A well-designed and promoted pixel advertising campaign has the potential to raise money and awareness for your organization. This form of advertising fundraising is well worth considering as a part of your organization’s fundraising strategy.

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Insurance SEO – Local, Regional And National Insurance SEO Defined

What’s the difference between Local Insurance SEO and National Insurance SEO? For that matter, what do SEO specialists mean when they discuss the difference between Regional SEO and National SEO? And how do these three important categories affect the Search Engine Results Pages for leading search engines like Google and Bing?

Let’s start with the basics, a definition of each of these terms:

National Insurance SEO: Search Engine Optimization targeting long-tail keywords which are national in scope, without regional or local modifiers. For example, Business Insurance, Property and Casualty Insurance and Directors and Officers Liability Insurance are all examples of general, non qualified, „national“ keywords. If a prospect typed this term in their browser, they would receive a national list of the most relevant matches. The long-tail keyword phrase, Property and Casualty Insurance, is searched over 40,000 times per month according to Google.

Regional Insurance SEO: Insurance agents can consider regional SEO as modified national long-tail keyword phrases. For example, if we take a national keyword phrase like Life Insurance and add a state or regional modifier, the resulting keyword phrase would look like this: New England Insurance. New England Insurance is searched 4,400 times per month according to Google.

Local Insurance SEO: Local Insurance SEO requires a different strategy than national and regional, and produces different types of results. If you were to type, Boston Life Insurance, a map appears with up to 10 listings of local businesses which have locations in that geographic area. After the map and the associated listings are displayed, the search engines will list all other relevant search results, which may or may not have an actual location in the area.

Which search is appropriate for your insurance agency or brokerage? That depends on your business profile. Are you a small local firm selling in a confined geographic area? If so, your agency should focus heavily on Local SEO. Are you a regional firm, selling in a multistate area? Then your insurance agency web marketing plan should target Regional Insurance SEO. However, you can still target local insurance SEO, particularly if you have multiple offices in those states. Lastly, if you are a national insurance agency or broker, you should work on national long-tail keywords which will drive the best possible traffic to your site.

It’s important to note that SEO is only one aspect of Insurance Search Engine Marketing. Driving traffic to your insurance agency website is the result of an integrated approach, combining agency website development, insurance social media marketing, blogging, vlogging, ePublshing and to some extent directory submissions and link building. Take a comprehensive Insurance Search Engine Marketing approach to optimize all SEO initiatives.

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Tips for SEO Copywriting

What is SEO copywriting? SEO copywriting/professional copywriting, also known as Writing for Search Engines, is a new kind of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is, in fact, a re-writing process of existing ‚creatively written‘ copy. In simple words, keyword based writing is called SEO copy writing. But it doesn’t mean that SEO writing is mere an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines like Google, and Yahoo!, always spam contents overstuffed with keywords. So, while planning for search engine copywriting, you need to take care of the density of keyword usage in contents.

Search engine copywriting is different from other copywriting because it is written for both search engines as well as human surfers. However, SEO copywriting is not extremely difficult but little complicated. Given below are some tips to write professional copywriting for SEO.

Know Your Keyword Before You Start Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes much easier for you to deliver SEO copywriting services. As you begin to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords. Click here to download the tool for keyword analysis.

Frequency of Key Phrases for SEO copywriting: How often should you use key phrases? There is a „3% guideline“ that states 3% of your words should be keywords. However, this is JUST a guideline. Don’t kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines‘ attention. Don’t ruin perfectly good copy by forcing keywords where they just don’t fit. So, take care of frequency of key words, while planning for search engine copywriting. In order to check the keyword density of your web page, free download here.

Must Know What the Web Site Is All About: Before starting SEO copywriting, you must know the target audience of the website. Once you know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy. For example, if your website offers web development & designing services, target keywords accordingly.

Optimized Text-Length on Page: It is advisable to have sufficient text on your home page and important section pages for effective search engine copywriting. Search engines like to see between 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. Some search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images. Search engines cannot read images.

Professional copywriting Using CSS (Cascading Style Sheets): CSS or Cascading Style Sheet is a style sheet language that allows you to tell a browser how to present your page. CSS can be used to control text formatting, thus maintaining the visual appeal of the text in headings. This separates the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications regarding the kind of font to be used, spacing, color, margin, border etc. Want to learn more about CSS, click here.

Search Engine copywriting for Meta Tags: Meta Tags are used to communicate information to the search engine crawlers that a human visitor may not be concerned with. It should be noted that, Meta Tags in HTML are not necessary while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, some Meta Tags (Keywords, Title, and Description) have lost the importance they enjoyed till some years ago. There are tools available, which automatically generate meta tags. Click here to download the tool.

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Is Pixel Advertising Dead?

A popular question which is being posted around the internet by the business gurus of the internet. After the runaway success of Mr. Alex Tew of a certain homepage.

The Answer is simple NO Alex Tew gave birth to a new and exiting form of advertising medium on the internet. True this has also attracted the attention of the get rich quick fan club, but unfortunately they will always fall at the first hurdle or end up being scammed out of their money. Throughout the history of the internet the get rich quick fan will always be attracted to the proposition of a fast bit of cash.

The best way is to find a niche for your pixel site for instance I have seen someone who has done a pixel site as a wedding directory another advertising car dealers.

Then you have the spoof sites of that home page it seems most of them buy a script put it on the internet then pray for money! I won’t mention any but only the select few will make it. That’s if they are lucky.

If you look at the history of the internet you had the same question being asked for all other popular industries. Look at Google how many spoof sites has that spawned? Look how many people started bleating that it had killed the industry. But is the search engine industry dead? No Yahoo MSN and the smaller fish all survive in the same pond making a healthy profit, the car trading industry and the best case the ringtone industry are other examples yet see how many sites are establishing themselves and they are still making a healthy profit.

As long as you are willing to put in the effort make business plans, plan your marketing strategy and not treat the industry as a quick way to earn a few quid you will do OK will you ever make the same sort of profits as Alex Tew? I couldn’t answer that but keep treating you business right and you never know.

© Golden Phone Book Directory

[http://www.broadlandjobs.com]

Charlie has been building and advertising websites for seven years.

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