SEO Vs Google AdWords – Online Marketing

So you’ve just got your amazing new website designed. What now? How do you get your target market/audience to explore your new online business home? The answer? Online Marketing. Online Marketing, also known as internet marketing, is the art of using various techniques and methods to advertise and sell products or services via the internet. …

The Best SEO Practices All Businesses Need to Consider

You have superb products or services to offer and you have built a professional website. You have all you need now to take advantage of advertising on the web and have thousands of customers heading your way. Right! Well, no actually. You need to consider search engine optimisation to get Google to rank your website. …

Anonymous Surfing – A Way to Navigate the Internet Danger Zone

You may have heard the horror stories concerning identity theft, virus infections, and homepage hijackings that other unfortunate website surfers have experienced. In many cases, these surfers haven’t downloaded a single file. The truth is you don’t have to download anything to have information stolen or your computer infected. A simple point and click can …

SEO (Off-Page Optimization) – Basics for Small Business Owners

What is off-page optimization? Off-page optimization involves optimizing your website by earning good credentials from relevant websites in your niche. Off-page optimization is part of SEO strategy for your website. Off-page optimization is an important technique applied after on-page optimization is done. Unlike in on-page optimization, off-page optimization has nothing to do with the content …

How to Make Money From Google AdSense – Read More About It

Many myths cloud the Google AdSense issue. A couple of times, blogs and journals about people making much money with Google AdSense circulated the blogosphere like wild fire. And the fad was just getting started then. Now that AdSense has generated more members in the past years, the need to see tangible paychecks by using …

An Insight on Basic Off-Page Optimization Tactics

Digital marketing is all about making the client website or other web resources search-engine friendly. It is all about enhancing the ranking of client websites or other web resources in the various search engine results pages. If a website has enhanced ranking in a search engine result page, it implies that it attracts more and …