4 Key Strategies To On-Page Search Engine Optimization (SEO)

SEO is short for search engine optimization, which simply means you’ve made your site the best it can be so that its ranking in the search engines is enhanced. You can optimize both on-site, through the use of keywords, and off-site through directory submissions. But for this article, we shall focus on on-site optimization.

On-Page Strategy #1: Keywords

In order to optimize your pages, you’ll need to find some terrific keywords and use them on your pages. Let’s see how. The best keywords are the most common words you think people type into the search engine when looking for your product. Simply make a list of words you believe will work, then put them into the Overture tool and it will generate other related keywords or phrases that people are searching for. Once you have created a list of the best words-use a spreadsheet to keep track of them-look over them with one more thing in mind: Will this word help turn the visitor into a paying customer? For example, you might have devoted half of your golf site to the history of golf. That is very nice, but are the customers interested in it?

On-Page Strategy #2: Title tag

The title tags are going to be the most important ones, so think carefully about your titles. A title should describe exactly what is on the page; like the meta tag, it can help the visitor trust you by showing that they have found exactly what they are searching for. You should include your main keywords into the title tags. Remember to not to use too much words as the importance will be spread out among the wordings.

On-Page Strategy #3: Header Tags

The header tags work as a notice that catches the attention of the reader. It should include your most important keyword and if possible make it bold and underlined. This will have immediate impact on your on-page optimization program as this header tags will not fail to capture the attention of the search engine spiders.

On-Page Strategy #4: Keywords percentage

After you know which keywords to use, you will make sure they exist on all site’s your pages. It is especially important that you sprinkle the keywords throughout the body of your text. The density of the keywords should be somewhere between 2% and 10%. Don’t overuse the words though; write in a natural style that incorporates them without overdoing it. I must emphasize that Google does not tolerate websites that has keywords sprinkled at half of the content. They will consider this as spamming and you may be banned from the search engines. Please do this with care.

If you aren’t sure about the density-and you wouldn’t be, unless you counted the words and divided them out! Consider using a tool like this Keyword Density Analyzer (http://tool.motoricerca.info/keyword-density.phtml).

With this tool, you type in the URL of your page and it gives you the keyword density analysis.

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