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You blog because you want to share your knowledge; you also blog because you want to drive traffic to your website and rank highly in the search results.

You already know about the basic SEO stuff to do with on-page factors and link building, but there are myriad other factors that get overlooked.

Granted, you’ll never smash them all, but it’s worth spending some time on the easy ones to make sure your blogs have a more significant impact.

Here are five simple but effective tactics you should be using.

Stunning headlines

How do great headlines help your rankings?

Well, more click-throughs in the search results boost your rankings because the algorithm will attach more value to your blog.

So if you rank relatively low, but get a lot of clicks, your ranking will rise. However, if you rank highly and you don’t get click-throughs, your blog will be deemed irrelevant to that search term, and your rankings will fall.

Therefore, eye-catching headlines improve your rankings.

Use images to boost your rankings

Using images to link to your blog will increase your rankings and provide some diversity to your backlinks.

The Alt tag tells the search engines about the content of your image. When using an image to link to your blog post, the Alt tag serves as a keyword.

The best way to get these link-based backlinks is to create an infographic for others to use – ask for an image backlink to your original post.

Do-follow vs. no follow

You aim to get do-follow links because they show your blog is of high quality and a trusted source of information.

The problem is a lot of profile sites, and blogs only provide no follow links. An excessive amount of these will make your blog appear untrusted – not good.

Buying in links (please say you don’t do that) is the quickest way to ruin your rankings. Instead, concentrate on guest blogging for high-quality blogs.

Linking to trusted blogs

Outbound links are just as relevant as inbound ones.

As a trusted and high-quality blog, you’ll be expected to link to other high-quality blogs if you want to raise the value of your blog in the eyes of the search engines.

Short or long blogs?

OK, yes you could probably write a useful and informative high-quality blog post that’s short, but the search engines love long content.

But not only should your content be lengthy (but still high quality, relevant and informative), you also need to work on getting comments. This will help boost the length of the unique content of each post.

Although none of these ideas are revolutionary, they often overlooked. Simple and easy to carry out, these tips will help you get more out of your blogging.

Please feel free to leave a comment if you have any further ideas on how to get the best rankings from your blogging, or if you have any questions.

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Social Media Marketing is a process through which we gain Traffic and Customers through Different Types of Social Websites which includes Facebook Optimization, Twitter Optimization, LinkedIn Optimization etc. Social Media Marketing has happened to be the addition in Small Business, Personal Business through Communication plans.

These Programs encourages the readers and attract them to share their styles with other social networks. Social media has become an easiest platform for the world with internet connection. In its addition, social media marketing services are competitively inexpensive for marketing campaigns.

Another name of SMO or Social Media Optimization which provides a channel for gaining customers and retention of new customers for the purpose of managing goodwill online. Any strong foundation can give us direct customers via social networks like Facebook pages.

Social media in engagement allows anyone to share and express his opinion then each of the participating member becomes part of marketing department, engagement in marketing of social media has happened to be a successful fundamental.

Different software tool are now provided by specialized platform for the purpose of best social marketing which can be easily used for different things which includes Social Bookmarking, tagging, social aggregation, social analytics, social reporting, blog marketing, automation, validation etc.

Different Outlets are allowing different persons form all over the world to interact and build relations. These interaction starts feeling personal to users with their social networking sites. Through social networks, different products are also attracting all persons. This personal attraction installs their feelings in products which target audience.

Sometime this program feeds for new content such for new stories in activity of search. These programme are helping us in building links of our website or webpage. Many people us social media sites for searching a good type of content and when you provides your content then can find your services easily. It can save our time in by a little planning which can be done easily.

Now at this time we can achieve our different goals like getting traffic to the website and conversion and sales tracking, exposure and pages views, and growing awareness about our services and business development also.

It has also become very effective for promoting our business online. Best platform for SMM are Facebook, Twitter, Digg, Delicious and many more. These sites can built good relation between the Professionals of the world and get more visibility in search engine and these sites are used as the best platform.

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An embarrassing thing happened to me on the way to Social Bookmarking. Bookmarking is an SEO (Search Engine Optimization) tool that newbies often overlook. Fortunately, I was aware of this tool and promptly went to a few sites like Digg.com and Reddit.com to bookmark my latest post.

I manually bookmarked my article. I was very proud of myself. A week or so later I went back to load up another one of my blog posts that I thought was particularly interesting. I decided to check the original bookmark.

404 Page Not Found Problem:

I clicked on my link. I got the feared „Page Not Found“ error message. Has this ever happened to you? Have you ever found yourself in this predicament? The social bookmarking link got to my site and displayed the 404 page not found error message but not the article that I wanted to reference. Sometimes you feel helpless.

What in the world was going on? What was the cause? Maybe your first thought is that you somehow deleted the post on your blog. WRONG! It is still there.

Maybe the cause for the error message is the fact that a blog, in this case a WordPress blog, automatically rolls older posts down the homepage. That somehow this is the reason for the Search Engine’s inability to find your post. WRONG!

Your brain quickly searches for a solution. Four potential solutions may come to mind:

1. You should create a page on your blog for that post. That way any reference to that page would be permanent, but that is not a practical solution.
2. Assign a unique category to the post. That also is not very practical.
3. Direct your link from the social bookmarking site back to the article directory source and not to your blog, but some social media sites do not allow a direct link back to an article directory.
4. Finally you consider editing the reference to your article on the social bookmark; it will not let you edit the reference.

WRONG again!

Social Bookmarking Solution:

Have you ever heard of permalinks? Permalinks are found in WordPress on the dashboard under Settings. A permalink is the URL tag or name used to identify a particular web address like a web page, website, or a post to a blog. Most Content Management Systems (CMS) like blogs use permalinks to keep track of posts.

In my case, being a newbie and still learning, I had changed the make up of my permalinks so that when the social bookmarking site searched the Web, it was not able to find my post and the dreaded 404 page not found message appeared. I was not aware of the impact that my experimenting on the settings in WordPress was having on my blog.

The simple solution is to re-define your permalink to its „postname“. You can define a permalink to identify its post name, category, author, date and other unique tags. If you are doing social bookmarking, use a permalink that defines the post name and its author. So many things to learn!

The more you learn the more you make money!

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What Is Digital Marketing & Its Need?

In order to connect a product to the right customers, numerous digital techniques are used. Because it’s a time where the modern customer is most likely to be found online and to grab their attention, it is must that the product is also marketed online. The techniques involved in doing so, as whole, results in a wider term known as DIGITAL MARKETING.

Without wasting much time, let’s discuss what techniques we are talking about and how exactly do they work.

SEO – Search Engine Optimization

According to Wikipedia, SEO is „the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.“

In simpler terms, talking about online business, there is a website selling products/services, a customer looking for the same, and a platform connecting them both. This platform is the search engine (which is Google in most of the cases). SEO is a process, which comprises of optimizing the seller’s website according to the Search engine’s guidelines in order to be preferred by the search engine when the customer tries to explore it using a keyword.

Further, SEO could be divided into two categories;

• On-Page SEO – This results in a lot of changes on the website namely, Meta Tags, Meta Descriptions, Keyword Insertion, Content Optimization, Loading Speed of the website, Minified Content and a lot more.
• Off-Page SEO – Off-page SEO is all about link building. No. That is the biggest misconception about Off Page SEO. Link-Building is an important part, but Social Bookmarking and Social Media Marketing also play a crucial role in building authority.

SEM – Search Engine Marketing

There are so many Search Engines that offer advertising platforms for Search Engine Marketing. Google AdWords being the most popular of them all, Yahoo Search Ads and Bing Ads also fall under the same category. Keywords and Bidding Strategy are the two main concepts that define the success of an SEM campaign.

SMM- Social Media Marketing

Unlike SEM, SMM does not essentially require using ad platforms. However, they are a part of SMM, it could also be done using social media websites for sharing promotional content that is designed in a manner that the users feel an urge to share the same or to visit the websites they are linked to.

Content Marketing

In other words, it could be known as informative marketing. It’s a process in which a brand or a business creates informative content for its readers without pushing on sales, but swiftly drives them towards being encouraged to opt better things in life. (Maybe to buy from you)

That was a bit of information available from the huge world of Digital Marketing. Use some or all of them to witness an excessive up gradation of your online business. If you still face problem and willing to get professional help for your upcoming digital marketing campaigns, always consult a leading and well-known SEO Company to witness magic happening.

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UI/UX design plays a key role in the success or failure of a website. Depending on the nature of your business, the objective of having a website could be to simply establish a presence in the galactic network, it could be an ecommerce site in which case you would be looking for sales, you may just want to generate leads which will make traffic and signups the primary objectives or you could simply have a website that caters to readers and you have it monetized with ads and affiliate links. Whatever is your primary and secondary objectives, your website should have an amazing UI/UX design. For that, you would need to hire the best UI design agency.

Significance of UI/UX Design

When someone checks out your website, the first thing that matters is the design of the landing page or homepage. The entire layout, the colors, fonts, the placement of various features like the logo, company name, the manner in which the content is presented, calls to action, sidebars, headers, footers, widgets, social media icons, feeds, links and a sitemap; all these elements must be smartly planned and placed so the viewer or your target audience is impressed. Otherwise, your audience will find it difficult to browse the site, will be distracted and may not be satiated enough to stay on or to visit again.

It is quite possible that your UI/UX design is simple enough to have no impact whatsoever. The website could end up being complicated, difficult to understand and the customers may also be confused with the messaging. UI/UX design is not just about how your website looks but how enticing it is, how easy it is and the whole setup will influence branding.

Hiring a Good UI Design Agency

In an era dominated by open source software and templates that can be downloaded and used by any and sundry, hiring a good UI design agency has become more important. Your website must stand out. It could have an out of the world design or it can champion simplicity with élan. No matter what kind of website you want, hiring a good UI design agency will determine if your website satiates your audience or if they are disinterested enough to not consider your company or what you are offering.

A good UI design agency will ensure that your virtual presence is compelling, indelibly impressive and, more importantly, utilitarian.

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Being a Blogger is not only about writing quality content anymore, but it’s also about implementing the best SEO practice, adding more value and social touch and do many more tasks. As all the bloggers have realized recently after the Google Penguin update. The importance of SEO has itself increased.

There is an obvious need to change our view to SEO. And why not learn from the only website that ranks 1 for almost 99% queries. Yes, you guessed it. It is Wikipedia, the largest online encyclopedia. Whenever you want to learn some new words. Wikipedia is the place.

There is no doubt, Wiki SEO is out of the box and they take care of each part of site SEO structure carefully. For us (Bloggers and SEO’s) Wikipedia is a good case study to learn and understand what an effective SEO is.

There are a lot of ways in which Wikipedia retains its online quality. But, it doesn’t even use so much ’secret‘ SEO tips that you cannot figure out.

Here, I have listed the SEO tricks used by WikiPedia that helps it to rank higher.

These tips, when used properly on your site also increases your rankings on Search Engine Results.

Factors which contributes to Wikipedia Ranking

One thing which you need to keep in mind before we get into secret behind Wikipedia ranking, and that is their content quality. Many sites in the past tried to copy their strategy, but high-quality content from Wiki pages always outranked the competitor.

Along with high-quality content, other factors like site SEO, speed, OnPage SEO also contributed the same in the outstanding ranking of Wikipedia.

If you are fond of Wikipedia, then you might know that Wikipedia is the largest linker of its content. It links to around 500-600 other Wikipedia articles itself from its one page. So that none of its articles get dumped ever. You know that Wikipedia links to its category pages and its tags.

It also links to its Wikimedia files about images and other stuff. That is why Wikipedia never gets ranked third or fourth in any of its articles.

It lives on the idea that if you want others to promote your content, you should promote it first. This also has the direct impact on low bounce rate of Wiki and better user experience. Don’t you think so?

If you are using WordPress, you can use WordPress Smart link for automatic internal linking. Link as much as you could, but make sure it should be relevant and meaningful.

Also keep user experience in mind, while doing Internal-linking as lots of irrelevant linking may give bad user experience.

You will see that all the Sidebars, footer and the header of the page. That is quite a good deed. After observing for a while, you can also conclude that 98% of its content changes over the page.

On the terms of copyright text, Wikipedia contains just a line and the plain HTML written a link to its Copyrights documents. Isn’t that just another vote towards cleanliness of a site.

It says itself on the Webmaster Guidelines that same words or content should be minimum on different pages, and it will be better it the content changes a lot across the different pages of the site.

Wikipedia has many different pages, and it also does not uses English as the preferred language. So, how does it protect itself from duplicate pages. By using Canonical settings and making language markup for these different pages.

One more thing that you will notice is that Wikipedia has different subdomains for different languages which create different virtual sites containing the whole page with a specific different language.

This also tells us how we can use multiple subdomains for multiple languages and save our self from those cruel updates.

Wikipedia is the online example of how a site can stay big yet not spammed. Also, Wikipedia offers its users to edit any content on its page. But, never allows the SPAM content to stay long on its pages. It keeps the record of each of the edits that are made and lets them stay on the page only after reviewing completely.

For Blogger, you are responsible for any links on your webpage. That could be in the form of Guest posting or via commenting.

Since, irrelevant links are considered as bad SEO example, so before adding any link to your page (Comment or guest post or any other way), make sure it’s useful and add value.

The primary motive of Wikipedia is just to stay informational and provide content that is true and useful. All the other sites and blogs on the net that think the same way will always succeed the same way.

Don’t you think that happy readers are much useful than unhappy advertisers? Yes, they are, because when people are happy, they share the same things that they discovered with their friends.

The art of Pillar articles: How to create it?

My suggestion here: Not only work on developing new content but keep updating the old content to make it more useful and relevant.

Bottom Line: You can get more traffic and have more money in your pockets if you do it all for a good cause i.e. providing your readers with the best info that you can provide.

These are some of the factors for great Wikipedia ranking in SERP’s. Now, you can either just read this article and read some other SEO tips or you can start working on implementing some of the above tips on your site and improve your site ranking.

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SEO which stands for „SEARCH ENGINE OPTIMIZATION“ is method to increase your website or a page raking in Google, Bing, YouTube, Facebook any other social media platform for personal or business purpose. It’s working is simple I.e it helps you to increase the visibility of your website, web-page, product, services thought organic search results also called as earned results. It may target different kinds of search, including image search, video search, academic search, news search and industry-specific vertical search engines. The browser and the language in which a web-page or website is generated plays a vital role as the more the web-page, website is readable the easier or better chance is of that page or site is to get a top rank in search results.

SEO service is one of the technology through which a single or a team of people can make a product or a service visible to users in today’s world. It is a new and optimal way to market or promote a products, services, a cause, a article, new tech, a campaign and many other things. It is the new and growing way to make people aware of the things or objects the world is offering today. It is kind of a service that is use by a single man to optimize its page to small business to rank its business to multi-national companies to generate more business and gain more potential clients, but to that you should have a proper knowledge of SEO.

Many people don’t understand of SEO as they don’t have the proper skills or knowledge they try it but there product or page don’t get properly ranked as it requires skills, time it is too technical, getting the traffic but not getting any business or less business from expected perception and many other factors, but through proper skills, time and resources you to can get the benefits of SEO.

In today’s era on the firms that operate online or have a major online business knows that it is vital part of there business as without it they won’t be able to list there product or services in the up-growing market and humongous completion that is why they use SEO as a resource to target audience to get the things done.

A person with the correct skills can present it’s brand or services in its market or international market without spending a whole lot of money on marketing and any other resources.

So to get a better chance of success in this market you should consider SEO as a tool that when used properly can get the things done easily without any hassle. With it you also require other tools as well. So you can’t get professional help from different service provider or experts who can help you achieve your target.

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The most successful internet marketers know the extreme importance of building email lists. In fact, one of the keys to growing a successful online business is to build an email list of potential customers in your target market.

There are numerous ways you can build your email list, including:

Identify your target market. Who wants or needs your product or service? Identifying your target market is your first step in building your email list.

Quality over quantity. You can have a list of thousands of subscribers, but if those subscribers aren’t interested in your niche, you’re simply wasting your time. Make sure you target those people who are interested in purchasing your product or service.

Use an autoresponder. It is absolutely essential that your list members verify that they actually signed up for your list. The easiest way to verify opt-ins is to make use of an autoresponder, like Aweber. Each time someone subscribes to your list, the autoresponder will automatically send an email to the subscriber asking him to confirm that he indeed wants to be on the list.

Don’t spam. The last thing you want is a reputation as a spammer, so do not send unsolicited emails to those people who have not given you permission to do so. In addition to spam being illegal in the United States, most people aren’t very receptive to receiving unwanted emails.

Design a squeeze page. A squeeze page is simply a Web page that is designed to capture the names and email addresses of those who want to subscribe to your list. Some internet marketing experts recommend designing a squeeze page that has several pages. Each of those pages should contain useful information for your target market.

Make your opt-in box highly visible. Visitors to your squeeze page must be able to easily see your opt-in box, so ensure that it’s in a highly visible spot, such as the upper portion of your homepage.

Offer subscribers something for free. One of the best ways to encourage people to subscribe to your list [http://www.rockettheprofit.com/email_marketing2.htm] is to offer them something – such as an ebook or a report – for free.

Find different ways to drive traffic to your squeeze page. You must try different ways of driving traffic to your squeeze page, so prospective customers will sign up for your list. Include links to your squeeze page in your email signature, in your signature at any forums you frequent, and on your blog. You may also want to use Google AdWords and article marketing as ways to drive traffic to your squeeze page.

Treat your list well. People sign up for your list because they’re interested in the information you have to offer, so treat them well by consistently providing them with valuable content. Additionally, avoid sending too many sales pitches, or you’ll likely alienate some of your subscribers and cause them to unsubscribe.

Offer valuable content. If you send regular mailings to your list, ensure that they are filled with information that your subscribers want. To convert your list members into paying customers, always offer them something of value while limiting your sales pitches to only products from which you think they can benefit.

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Are you looking to have a residential solar power systems installed in your home, and you don’t know who to pick to install it? Here’s a short list you can use to find a good contractor.

Identify as many high quality contractors as possible. Most people will search in the yellow pages, do a Google search, or look in the paper. That will give you a list but it won’t get you very far in qualifying the good from the mediocre. There are better sources for information on the quality of solar power contractors.

Forums. Go to Google and search on „solar power +forum“ without the quotes. That will take you to forums where people discuss your topic. Take a brief look at the forums on page one and find two or three that are most active, have the most posts, and most responses. The forum should have a search function inside. You can search on keywords like „contractor“ or „installer“ to see if there are posts where people talk about installers. You can also find active members and PM (private message) them. Usually, you can do this by clicking on their name. You’ll see a drop down menu that lists Private Message.

Angie’s list. Last I saw, Angie’s List members submit roughly 40,000 reviews of contractors each month. Go to „Check the List“ and click on Keyword Search. Then put in „solar power“ or „green energy“ and search for contractors in your area. If you don’t have an account, you’ll need to set one up. It will be well worth the money.

Rip Off Report. Finally, once you’ve narrowed your list to three or four, don’t forget to check the Better Business Bureau or Google „vendorname Rip Off Report“ where you replace „vendorname“ with the name of the vendor you’ve chosen. You’ll find out quickly if people have filed complaints.

The last thing you need to do is to contact each company and ask them and ask questions. You’ll find out if you can communicate well with them, if they return messages, and if they’re prompt, polite and professional.

You have one more check. Consider doing it yourself. You’ll be surprised how much you can save (up to 80% off the cost) and how few supplies and little know-how it takes. Now you’re ready to make an informed decision about who is best suited to install your residential solar power systems.

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SEO is one of the most talked about topics in the internet market. SEO or search engine optimization is the technique of optimizing your website according to the parameters of a search engine. Once your website is optimized according to the search engine then its chances of getting picked in the related searches get increased.

Once your website starts getting picked more number of times in the searches related to the content of your website then more and more number of visitors visit your site and traffic towards your site is increased rapidly. Increased traffic means improved ranking and increased revenue. So this is a circle and to keep this circle going you need SEO.

Today there are lots of SEO companies in the market and that is why there is tough competition as well. To survive in this tough competition, SEO companies are devising ways and providing result oriented services to the clients. SEO services are of many types but all of them aim to help you in increasing revenue for your website.

On page SEO involves editing of the content of the website so that it becomes according to the parameters of the search engine. Off page SEO involves link building and back linking. This involves creation of links towards your websites through advertisements, blogs, blog comment etc. SEO services can perform a variety of services to keep your website on top. Article marketing is one of such attempts that work towards increasing the visibility of your site.

Whether your business is big or small these SEO services can do wonders for your business by increasing the revenue and enhancing future prospects of your website. You know that any website that gets more traffic will get more number of advertisers. This increases your business directly. Indirectly, more number of visitors means increased sales and increased exposure to your website. This is very good for your business in long run.

Apart from other techniques of SEO it is very important to have good content for your website. Good content means that your website should appear unique to the visitors and only then they will visit your site time and again ad also refer it to others. People search for any website either to buy something or to get information. If your website can serve this need in a better manner than others then you can certainly succeed. SEO services help you in selecting good keywords that can improve the ranking of your site. You must use these keywords prominently while developing the content for your websites. You must know that keywords are selected after lot of research by the SEO companies and that is why get the content developed by SEO companies so that you can get the best results out of these keywords.

While selecting SEO services you must remember to pay on the basis of the results that are promised to you. There is no use of paying on per click basis because it does not guarantee any result. Always choose experienced professionals for your work because in the world on internet marketing experience plays an important role.

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