Steps To Optimize a High Traffic WordPress Blog

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WordPress is one of the best content management system (CMS) for blogging. And the best thing about WordPress is, it is free and open source, yet powerful. It have committed growing community which develop plugins and themes. And according to Wikipedia, WordPress shares over 12% of 1.000.000 biggest websites on the internet. This make WordPress unbeatable on this kind of CMS.

But like a double edged sword, WordPress so powerful but also resources sucker. More complicated the system, and more resources taking it will be. If it is just a plain WordPress installation, it doesn’t take so much resources. But if you add more and more plugins and more complicated themes, then it will take so much resources. So why not uninstall all the plugins then?

Let’s come what is the WordPress plugins for. The WordPress plugins goal is to extended the WordPress core function with to add more features to the WordPress. Since WordPress plugins developed by community or personal developer, not all WordPress plugins are good. Most of them are dead projects or abandon projects. And this will make many issues to the WordPress blog itself. And high CPU load is one of them.

Low traffic WordPress blog usually won’t make problems with high CPU load or high memory usage. But when it comes to high traffic blog, you have to think about the CPU load and memory usage. Otherwise your blog will slowing down and worst your account will be suspended. Getting suspended is really bad experience, you lost visitors, and that’s not good for your site SEO.

Follow the tips below to optimize your high traffic blog:

1. Plugins

WordPress plugins system is one of the most powerful feature from WordPress. Developers or the community can easily make plugins to extend WordPress feature. Beside its easy to use API, it also have complete API documentation. And there are lot of samples and articles on the internet how to develop a WordPress plugin. But this is the double edge feature. Even it is powerful, not all plugins are good. Some of them are dead project or discontinue, and worse it leave security holes to your WordPress blog. So my suggestion is, minimize the use of WordPress plugins. Use only the highly recommended (high rating and most download) and live plugins (not discontinued). Always test plugin on your dummy site before you upload to your live site. One mistake could bring disaster to your site. So choose carefully.

2. Themes

WordPress templates/themes system also one of the best feature of WordPress. You can change themes and customize it easily. And there are lots of themes free or premium themes you can find. I suggest you to use simple, easy to read and beautiful themes for your high traffic blog. Because if your themes is complicated, it will take more resources to your server. For example sliding featured post, this is a good feature for user. But not for server load. Minimize your themes (css, image, and javascript), so it will optimize your server load.

3. Optimize Script

Script Optimization means, delete unnecessary script and modified to optimize script algorithm. Scripts included php, css, sql and javascript. Check your script execution time, and do optimize, optimize and optimize.

4. Use Cache mechanism

This is one of the most important thing you should have for high traffic blog, Caching mechanism. There are lot of WordPress plugin to do caching. There are 4 caching mechanism: database caching, page caching, memory caching and object caching. Database and Page caching that you should have. There are some plugins to do that, but i highly recommend to install db cache reloaded and hyper cache. These 2 plugins would be the best for caching mechanism.

5. Host images to another server or use cdn

Host your images on another server or use cdn could be better. Host images on another server or cdn will reduce your server cpu load. Imagine if you have 1k images stored on your server. And you have to serve 10k visitors a day. This will take your cpu resources, and the result your site will response slower. Beside images, you can host css and javascript files too on another server or cdn.

6. Analyze your traffic

Use and analyze your analytic or traffic monitoring application. I recommend Google analytics and Awstats. Google anayltics to analyze your traffic sources, daily traffic, and many things. And from this data you can make decision where you should host your site, for example most your traffic is come from US, then host your site inside US. And analyze your traffic with Awstats (available on Cpanel), to find less traffic hours. And you should do your backup or update on this hours.

7. Optimize database and backup regularly

Optimize database, is also important, if you have lots of data on your MySql database, it will make overhead data. So you need to regularly optimize your database to keep your MySql database performance. And You should backup your database regularly, for disaster prevention.

8. Upgrade to VPS

At last, when you get 5K traffic per day, you don’t have another option but go for VPS (Virtual Private Server). Buy the the smallest or medium VPS just for a start. And later as your site growing, add more resources to your VPS.

That’s it for now. Final words, good luck to your blogs and happy blogging.

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What Can I Expect From Joomla?

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Joomla is well known for social network creation, as you can have your own up and running extremely quickly and easily. Social networks can be a really powerful tool for websites, as you can have open discussion and interaction about your content. This is great for SEO and creating an atmosphere online in general, having people talking about and with you is very desirable and it can be achieved quickly and easily with Joomla.

Joomla is regarded the middle ground between WordPress and Drupal, having the ease of use WordPress gives you whilst being just as powerful as Drupal. Most people are able to run a Joomla website without knowledge of any code languages or significant technical help. One of its specialties is ecommerce sites, whilst it is possible to make them on rival platforms like WordPress and Drupal, but it is far faster and easier to sell from a Joomla made website. It seems like Joomla noticed this about it’s user base and provide a lot of support for ecommerce websites as a result.

Websites made with Joomla are responsive, meaning the layout changes depending on the screen size. This is great for websites in general as sites which are ‚mobile ready‘ are preferred extensively by Google, which is fair because the majority of Google searches are made from mobile devices. If a website isn’t usable on mobile it has disastrous effects on SEO (for desktop results as well as mobile results) and user experience.

Joomla is less suitable for beginners than WordPress, you will need some experience in building and managing a website to get on well with the framework.

Want something a more powerful than WordPress yet easier to use than Drupal? Joomla hosting is for you!

The growing popularity of Joomla hosting has caused the costs of getting yourself a website up and running using the popular CMS (content management system) to come crashing down. What used to be a $100s / month, team-run operation is now no more than a $6.50/ month, internet connection and 10 minute a day job, thanks to the introduction of Joomla hosting companies. These companies offer space of servers on which Joomla is installed, meaning you can up and running right away, from anywhere with an internet connection. You don’t need to buy or maintain your own server, everything is included in a small monthly fee.

For $6.50 / month, you can have a fully operational eCommerce website made through Joomla, or a cup of coffee every fortnight. I know which I’d benefit more from… Hostleonard provides exceptional-quality Joomla solutions. New clients are offered an automatic Joomla installation directly at signup. Current shared web hosting account owners can install Joomla with one mouse click. You can get a Joomla-optimized web hosting plan together with a new domain name for just $6.50 a month.

A standard Joomla hosting plan at $5 / month should include:

At least 10GB of web space (or even better, ‚unlimited‘!) – 10GB should be more than enough for most, the average web page is only 2MB, meaning you could have 5,000+ standard pages on your site without worrying. By that point, it is likely that you would have grown out of a $6.50 / month plan, anyway. The apostrophisation of the word unlimited was important to include as you will notice, if you look close enough, that unlimited rarely ever means unlimited in the hosting world. You are fine as long as you don’t violate their fair use policy, but who knows how far you’d have to go to break that?

Free Domain name – Important for every website owner, a domain name is how a website is identified and reached. Without a domain name, you don’t have a real website, so being supplied with one is vital for Joomla website building success (unless you already own one, in which case, it’s rather pleasant to be able to get another free anyway!). Free domain names are extremely common in the hosting world, so a plan which doesn’t include one generally isn’t worth considering.

Email accounts – An essential for almost every website owner, email accounts with their domain after the ‚@‘. Without them, your website can lose integrity and visitor confidence completely subconsciously. Like the free domain name, email accounts are included in the best Joomla hosting packages; if the one you’re considering doesn’t, consider elsewhere or be prepared to shell out for another service to do the honors.

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Benefits of Ecommerce Web Development

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Whether it’s a small company or any big organization, everyone wants to grow their business in all possible ways and ecommerce web development helps them to get closer with their potential clients or consumers through internet. Today, ecommerce applications and solutions are becoming a vital organ for every business or organizations to realize their online presence, also helps one to endorse their services and products all around the globe with ease.

There are countless ecommerce websites and applications are created everyday to fulfill different requirements of business, but to survive in such a highly competitive environment one should come up with immense and impulsive ecommerce web design. Increased business revenue and sells, these two are signs of a well designed and user friendly ecommerce website. Ecommerce Web applications are booming due to its tremendous flexibility and due to its agile and easy to customize nature. In this article we are going to see some crucial benefits of ecommerce web development.

Advantages of Ecommerce development:

• Helps businesses to reach through their target audience beyond the boundaries! This is first major benefit of Ecommerce development. It allows any organizations located at any place to reach through their consumers spread all around the globe with ease.

• Makes your services or products available to potential users 24×7/365 days. It helps you to be in touch with your consumers all time, also the users can get your services anytime they wish.

• E-Commerce Applications are SEO friendly! SEO has become immortal in this neck to neck competition of internet marketing. Ecommerce website development provide great exposure to your business through its SEO friendliness and makes it more visible in different search engines, which will increase chances of your products or services to be noticed by every potential user.

• It helps business, users/clients as well as society.

• Helps to get effective marketing at affordable rates which reduces overall budget that one may spend for publicity and advertisement.

• It allows customization with ease. One can easily change or modify the contents with very less efforts.

• Highly scalable and secure process to expand your business online.

• Helps to boost up the business revenues. It is user friendly and thus allows more users or potential buyers for your website, which in turn increase sales volume.

• High performance with fewer attempts.

• Ease of managing the in and outs of your business! One can easily track the overall sales reports as well as user interest through it.

So, above we see how ecommerce web development can be beneficial to businesses or organization to get quality performance.

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Benefits of Having a Website for Your Small Business

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For a small business owner it is vital to have your own website up and running to provide the most successful opportunities possible for your business. In the face of social media it is important to make sure your small business is competitive with other businesses and takes the first step in getting your business name spread around with a website and connect it to various types of social pages. There are many benefits to having a website aside from just getting your name out there. These reasons include some of the following:

Be Visible

As more and more people turn to the internet for resources and research, your business name needs to be pop up when possible customers inquire about a similar or direct business type. A website makes your business name more commonly known.

Advertising

A website allows you to advertise your business including what you do and what is sold or the type of services you provide. This allows the customer to search through your pages to determine if they are interested or not. Therefore, you must make sure that your website is user-friendly and presents itself without the need of much explanation. You also need a website that will rank highly on search engines. This can be done with the use of SEO content in a blog or article section added to your website.

Connection to your customers

Having a website will allow you to connect better with your customers and draw in more customers. If you allow a page where orders can be made for products you are selling or for the customer to set up an appointment or reserve a date and time for your services then you will allow the website to do a lot of work for you. It will save you and the customer time and energy by allowing the two parties to connect without having to talk with each other directly immediately. People tend to like to save time in communicating via email or text these days, allowing a faster connection.

Make your website cell phone friendly

You will need to make sure that your website can be pulled up on all brands of cell phones. As more and more people turn to their cell phones for information, you will enable your small business to reach more people with your website as they can bring it up on their cell phones.

All of these reasons will benefit your small business with greater success when you value how important a website is in getting the word there. Consider all of the above benefits to having your own website to help make your small business successful.

Get all the information about how to get your own business website and brand exposure online from E-commerce website with help of website development company from India through internet marketing for websites at Bloom blog by LotusMedia.

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Who Invented Google?

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The search engine was invented by Larry Page and Sergey Brin. To mention about who invented Google, it started when two computer science students thought that they might enhance the search technology of the internet available during the 1990s. After they graduated it took them some time to transform their idea into the Google.

The name Google was used after a googol, the name for figure 1 followed by 100 zeros. The number was found by Edward Kasner and James Newman in the book Mathematics and the Imagination. For Larry and Sergey, the name Google simply represents the enormous amount of unlimited information that a search engine should accommodate.

Larry Page and Sergey Brin met at the Stanford University as graduates of computer science in the year 1995. During the year 1996, they began working together on writing the program to build up a search engine. Initially it was dubbed BackRub, being named for its ability to perform back link analysis. They were trying to find better ways for internet scanning and send targeted information for a search query. Later on they eventually found a viable mathematical method that assessed page links to assist the most relevant results to be delivered.

Motivated by the rage reviews received about the BackRub, Larry and Sergey started working on Google instead. They operated out of their dormitory rooms and even built a network server using used, cheap and borrowed PCs. They maximized the credit cards limits to purchase terabytes of disks at discounted prices. In the process they tried to gain license for the search engine technology, but to no avail after realizing nobody was interested in their product at such early stage of establishment. However they decided not to give up on Google and tried seeking more financial assistance, made improvements on the product and advertisement to public themselves.

In September 1998, having capital support from some ventures, Larry and Sergey launched the Google Inc. from the Menlo Park garage in California. During that time, Google.com was already answering more than 10, 000 queries a day. It stood out among other search engine companies as it relied more on the search results rather than the web content. People who visited the webpage basically can come to two choices, either to enter some terms to be searched or to hit the „I’m Feeling Lucky“ button, which would lead users to the most popular results. The search was quick, results were really helpful and internet users were getting more excited to use the Google.

Thus on September 21st, 1999, Google has officially had the beta test status removed from its title. Hence Larry Page and Sergey Brin were listed as the persons who invented Google.

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Little Money Investment – Different Ways to Earn Money by Compounding

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There is a surprising range of things you can do to learn extra money for very little money investment. Options include performing as an extra in films, donating blood (or sperm or eggs), house sitting or looking after peoples pets.

The scope for earning money in these ways will vary according to where you live. For example the rules on blood donation etc vary from country to country but in many places you can earn a little useful extra income this way.

House sitting is another option in certain areas. In some cities there is an emerging market for people prepared to live in one’s home if they have moved away temporarily or are having difficulties in selling the house. Typically this will mean you can live rent free for a period. You may be expected to show potential purchasers around and obviously move out at short notice. Other ways to live rent free could be to take seasonal work at a ski resort – again not a great earner but certainly good for avoiding expenditure.

Pet sitting and dog walking are also useful ways to earn some extra money. Many people will pay you to walk their dogs during the day or to visit and feed their pets whilst they are on holiday. Again this is a useful way to earn some extra money for little investment, the main cost being to arrange suitable insurance.

If you are looking to earn extra money and cannot afford to invest too much then there are a variety of ways you can earn additional income. These are often related to where you live so the options will vary from country to country but one thing for sure is that the internet is worldwide and used to make great amount of money with little or no investment. This can be done by compounding your money within the comfort of your home.

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Search Engine Rankings for Beginners

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Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact.

Ranking well in the search engines is not difficult. In fact search engine optimization is relatively easy. What stops most people from ranking well in search engines is misinformation. Every week there’s yet another quick fix to ranking well in search engines and people jump from one quick fix to the next hoping for that Top 10 position in Google and never achieving it.

There are 6 key areas of search engine optimization that you need to know about. These are the basics. Getting these right will help you achieve the Google rankings that you’ve always wanted.

Domain Name – The jury is still out on the how relevant a keyword rich domain name is. What I mean by keyword rich domain name is say for example your site was going to be about money making ideas then an idea domain name could be either [http://www.moneymakingideas.com] or http://www.money-making-ideas.com. My own personal preference is with the hyphenated approach e.g. http://www.money-making-ideas.com simply because I believe that search engines can read it more easily. To registed your domain name I would suggest using either 000Domains.com or GoDaddy.com

Content – Useful content. Not keyword stuffed, spammy pages. Write something useful for your visitors. If you can’t write then you’ll need to learn. Turn Words Into Traffic is a great resource for learning how to write content and is a resource that I use personally. Turn Words Into Traffic gives you an A-Z on article writing – from a writers perspective. If you don’t want to learn how to write content then you could always use Create Website Content Fast to help you speed the process up.

Keywords – Keywords are the words or phrases that you expect people to search for your site/service/content with. There are two distinct factors to consider when choosing keywords for your site.

1. You need to target specific keywords. For example if you have a website about dating then you’ll probably find it quite difficult to achieve high search engine rankings initially with that single term. However if you were to refine an area of your site to target say Gay & Lesbian Dating that’s more specific. You could also regionalize your keywords or key phrases e.g. Gay & Lesbian dating in Toronto. This refining process is often referred to as niche (pronounced neech) marketing.

2. You need to choose the keywords that you want people to find your site with. Put yourself in your visitors shoes – think about what they might use to find you in the search engines. What keywords or key phrases would you type into a search engine to find your site? What keywords or key phrases would your potential visitor use to search for you? Always, always think like a typical websurfer.

If you’re interested in seeing what people are searching for on the web and how profitable that might be for you I would recommend that you check out Good Keywords. It’s free and does a wonderful job of helping you find good keywords 🙂

I would also suggest that you try Wordtracker also. It’s a brilliant service for tracking down specific, popular keywords.

Keyword density – This is how often your keyword is used on the the page itself. For example if you have 100 words of text on a single page and you mention your keyword 5 times then you have 5% keyword density.

Opinions vary on this but anywhere from 1% – 7% is considered ideal. If this doesn’t make sense to you then it’s ok. The simple rule is this: less is more. Do not alter the text on your webpages to include your keyword over and over again because………well…. it looks stupid, won’t instill any confidence in your prospective customer and might also get you penalized or removed from the search engines.

Page title – Your tag is critical to your page being ranked well. Stuffing your tag with keywords in the hope of ranking well is pointless. Your tag, once constructed properly, will see you moving up the search engine rankings quickly. Bear this simple fact in mind when building your websites and it will serve you well.

Links – Having good links pointing to your site and good links within your site (an often overlooked aspect of search engine optimization) is pretty important as far as search engine ranking goes. Having other sites linking to yours proves the importance of your site to the search engines i.e. if the content on your site is so valuable that other site owners want to link to it then it must be important.

META Tags – Meta tags are dead baby. Well not quite dead but they are only used as a point of reference for search engines. It’s a shame to see websites that have their META tags still stuffed with keywords. It’s pointless. Put your primary keywords in the Meta Keyword part of your webpage but apart from that don’t lose any sleep or waste any energy on them.

There’s not enough space in this article to explain all of the above in the detail that I’d love to. Also I’m not a search engine expert so some of the explanation is best left to those that I learned from (Sean Burns and Jay Stockwell take a bow please 🙂

Having learned the basics of search engine optimization and submission I have achieved Top 10 Rankings for all of my websites. It’s not hard to do this. It just takes work, a little patience and a little common sense.

Recommended reading:

Rankings Revealed

Microsite Miracles

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Keeping Up With Google Updates: How to Prepare Your Site in 2016

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Websites and blogs survive and expire by their rankings on Search Engines such as Google. Website owners and developers tirelessly try to keep up with ways of properly optimizing the content and the sites for maintaining these rankings. Every new set of Google Updates makes crucial alterations to its algorithm, and the strategies keep changing. A website must change with those in order to avoid being lost under oblivion. Updated SEO tools and SEO software need to be used constantly.

However, it is not as difficult as it seems. Once one knows how to be prepared before, during, and following these updates, he will never be caught off guard. Keeping up with Google Updates is crucial in order to stay a step ahead and prepare a website in 2016.

Reasons Why Google Implements Updates: Google, at its core, is a service. Its aim is to offer the best possible outcome to users on the basis of the users‘ searches. It achieves this with the help of an algorithm which happens to be an extremely complex formula that is used for deciding what answers the question presented in a search best. It should be the goal of a website developer or owner to try and comprehend how this algorithm works in order to create content that is deemed superior quality by Google.

Google makes numerous changes every year, although some of these changes affect only a tiny percentage of searches. The big ones are, however, capable of destroying a website’s traffic numbers and taking it down miserably in the rankings.

The crux of the matter is, while starting a website or a blog, one must remember that Google looks for a superior quality user experience throughout the entire site. Google creates these updates for coming as close as possible to an ultimate comprehension of how to appraise that user experience.

Know Google’s Past Updates and Understand the Future: An analysis of the Panda Update of Google that rolled out in 2011 contains some timeless tips that are still important. Knowing what Google has been doing over the yesteryears helps one in understanding the future updates better.

The tips that the abovementioned analysis contains are as follows:

a. Reduce Page Load Time: If a website is loading too slowly, the heavy plugins should be eliminated and caching plugins should be utilized. Slow loading sites do not offer quality user experience and hence Google does not want to rank them.

b. Provide High-Quality and Unique Content: One should never try to duplicate something he saw elsewhere or never try to lengthen blog posts. One should always ask himself what his followers can take away from this.

Website owners and developers react as Google acts. However, one does not need to dive into it without careful considerations. Google is absolutely transparent with the changes they make for each and every update. The job of a website owner, before each update, is to initially take a look at things Google has done previously, like the example cited above. This helps one in understanding not only the how-s but also the why-s of Google’s updates.

These, along with the top SEO tools and the best SEO software, would help one prepare his site in 2016.

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The Rising Number of Marital Affairs

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Although many people feel alone when they discover their spouse has had an affair, they are not alone in terms of the shear numbers of affairs that are going on.

Below are some statistics that will show how common marital affairs are becoming.

Social Class

Adultery does not know how to distinguish between social classes. It does not care who you are, what your income is, where you live, where you work or any other factor.

Around 60% of adulterers are middle class wage earners, and of those, 40% are women. The most common age bracket of people having affairs are between 25 and 39, which also coincides with the highest demographic of divorcees.

Common Traits of an Affair

Some things that are common are that among cheating spouses, most only knew their spouse for 2 years or less prior to marriage, and they have been married for less than 3 years. This is not to say that it is uncommon to find couples who have been married for more than 25 years to have one spouse having an affair.

Gender Disparity

For some reason, we always assume that men are the cheaters. While the statistics do lean that way, they are much closer than you may think. In fact, 22% of men and 14% of women admit to having an affair. Women are closing the gap on cheating spouses.

Who Knew?

Keep an open eye to your spouse’s activity. That is not to say you should focus on your spouses every move or assume that h/she is having an affair, but pay attention to their activities and behaviors.

Your spouse, if they are having an affair, will leave behind many clues they are unaware of. If you can pick up on them, you may be able to catch your spouse cheating!

The importance of paying attention is in the statistics. Of married women, 70% never knew that their husband was cheating. Of married men, 54% never knew their wife was having an affair.

Length of an Affair

Affairs affect 1 in every 3 couples. That’s 33%! But how long does an affair last?

* 10% of affairs last 1 day

* 10% last more than 1 day, but less than 1 month

* 50% last more than 1 month, but less than 1 year

* 40% last more than 2 years!

What is most interesting is that the divorce rate for those who marry their lover is 75%! This is because affairs lack the necessary emotion to sustain anything long term. They ignore faults between the two parties which gives off a false feeling of love.

Work Place Affairs

Some studies suggest that 2 out of 3 women and 3 out of 4 men admit they have sexual thoughts about co-workers. While a thought doesn’t always lead to an affair, 75% of men and 65% of women admit to having sex with someone they work with.

There are endless statistics to talk about, but these are some of the important ones. Now that you’ve read them, do you think your spouse is cheating on you?

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Local Business Marketing – 5 Reasons Why You Should Outsource Your SEO

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A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house „specialists“. The study also mentioned SEO, or search engine optimization as one of the popular local business marketing tactics for SMBs because they find it to be one of the easiest strategies to implement. The report’s authors however concluded that small and local businesses were getting miserable results and low return on their investment by taking the do-it-yourself route, especially regarding SEO.

So, why is it highly ineffective for local business owners to try and optimize their web properties themselves?

I have compiled 5 reasons why it is not only ineffective but risky as well for a small business owner to go the DIY route when it comes to optimizing their websites, Facebook pages, Instagram, etc for the search engines.

1. SEO is an ever-changing landscape and what works today may not work tomorrow. In other words it’s not for the jack of all trades. As a business owner you would be well advised to dedicate any spare time you have to trying to get better at your business so you can get terrific reviews – not moonlighting trying to learn the latest website ranking tactics or how to beat the latest updates to Google’s or Bing’s search algorithm.

2. Bad SEO can harm rather than help your search engine marketing efforts. The search engines, especially Google are known to penalize websites for over-optimizing or for using spammy tactics designed to game their system. In fact, for local businesses, not optimizing your website at all may be better than for example spraying spammy backlinks all over the web to your web properties, or overly optimizing them.

3. Choosing the DIY route can get you trapped in a skills spiral -you learn to do one thing today and it leads you down another rabbit hole tomorrow – and a new learning curve. Before you know it you could be spending more time learning the web optimization game than running your business. Almost every month new tactics come along how to rank websites or how to drive traffic to your websites. You want to focus on your business – not run around chasing visitors to your web pages!

4. While your web properties are a good way to attract new prospects into your business, most experts agree that to multiply your profits, your time would be better spent „wowing and wooing“ your existing customers. SEO isn’t the game changer it’s often billed to be, especially for local businesses. According to marketing guru Jay Abraham, author of „Stealth Marketing – How to Outmaneuver, Outwit, and Outmarket Your Most Formidable Competitors… Before They Know What’s Hit Them“, the key to staying ahead in competitive times is to tune up your marketing – „to make sure you’re getting new customers coming in, old customers coming back, and customers purchasing more.“

SEO will get you new customers but these are in many cases „bargain-hunters“ -rarely your ideal customers. You get those through referrals, or by word of mouth marketing…

5. Lastly, even assuming you did the grunt work and learned the ropes of search engine optimization, a really good SEO should give you phenomenally better results, plus, outsourcing to a good provider is always a great return on investment because it saves you that most precious of commodities – time. Time you can use to get to know your customers better, to communicate with them, to improve their experience process when they buy from you.

In closing, as a small business owner you should learn what you can about web search optimization, just so you know what’s good for you and how to tell a good SEO from a bad one. But you stand to gain more if you outsource this part of your marketing efforts; both in terms of time you can save, as well as costly mistakes you can avoid – and ultimately, to ensure you get good return on your investment.

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