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Offsite optimisation is basically the practice of gaining back links on website properties pointing towards your own website. There is a very large variety of choices when it comes to gaining back links. However, there are good quality back links and there are bad quality back links. Bad quality links are just simple links dropped somewhere on a links page or a directory. The best quality links are called anchor text back links on a high ranking page of a website dedicated to the same market that your site is about.
Anchor text back links using the keyword of your page that you want to be ranked along with some valuable content will have the most beneficial effect. You can do this by blog commenting, creating social sites, using Web 2.0 properties, but of course all of these require a certain amount of manual labour or using costly, semi automatic software.When you want to get your site ranked on page 1 of Google or for that matter any other search engine, than there are a few very simple and basic things that you need to do.
One way of understanding onsite optimisation is to treat on your website just like a book. In the book you have the title of the book on the outside cover, on the inside you have the contents and the introduction to the book and then you have chapter headings. In this way anyone picking up the book can immediately understand what the book is about and what the book covers. If you set up your website so that the domain name is the main keyword that your website is all about, then anyone arriving at your site or even just seen the domain name will immediately understand that. Search engines would also behave in the same way.
On your home page you need to write content about your main keyword and include other keywords that are going to be targeted by your other pages on your site. You will also need to add links to the other pages on your site.
The title tag needs to include your main keyword as well as an interesting call to action. If you are not sure what your title tag is, simply look on the Google search results and all the results in blue are the title tags. The details underneath the blue results is in most cases the meta content pulled from your webpage. For that reason, it is also useful to include a meta content description in each webpage of your side relevant to the keyword that you are targeting.
For every page of your website, add some content that includes the keyword of that page in the first paragraph, the last paragraph and somewhere in the body of the article. To further increase the effect of the keyword, you can make it bold in one or two cases.
So, in a very simpler way that is basic onsite search engine optimisation.
Now for offside optimisation.
Offsite optimisation is basically the practice of gaining back links on website properties pointing towards your own website. There is a very large variety of choices when it comes to gaining back links. However, there are good quality back links and there are bad quality back links. Bad quality links are just simple links dropped somewhere on a links page or a directory. The best quality links are called anchor text back links on a high ranking page of a website dedicated to the same market that your site is about.
Anchor text back links using the keyword of your page that you want to be ranked along with some valuable content will have the most beneficial effect. You can do this by blog commenting, creating social sites, using Web 2.0 properties, but of course all of these require a certain amount of manual labour or using costly, semi automatic software.
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